The Estee Lauder Companies Digital & CRM Promotion Executive in South Korea

Digital & CRM Promotion Executive

Brand: MAC

Description

ACCOUNTABILITIES

ARTIST RELATIONS

1) Manage MPMP (MAC PRO Membership Program) activities and Establish contacts

  • Develop program calendar. Plan and execute M

  • A

  • C PRO events and activities (Master Classes, Preview night, PRO workshop, PRO-to-PRO & other PRO events- annual professors’ makeup seminar)

  • Managing database of members and explore new members

  • Communicate with regional and global team about program schedule and recap

2) Explore PRO Business Opportunities

  • Increase PRO sales & House account sales with Recruiting new MPMP members

(TV stations, Entertainment/Theater Productions, Salon & freelancer artists working in local cities, model agencies, etc)

  • Monitor and analyze PRO sales data at MAC flagship stores for business plan and sales expansion

3) Reinforce professional brand image by expanding the realm of AR activities

  • Plan and execute backstage makeup support programs to increase brand awareness and professional makeup brand positioning

  • Collaborate with high profile entertainment/theatre productions for special projects, such as backstage support, PR exposure, sales promotion partnership, etc.

SPECIAL EVENT

1) Retail event operation for consumer marketing

  • Planning and executing retail events (makeup show, on-counter show, special makeup service appointment, MAC masters)

  • Sourcing of all event production elements including models, catering, costuming, audio visual and set builds in line with creative direction

  • Liaising and working closely with the region, artistry, and communication team on the execution of retail events

  • Preparation and development of the event activity calendar and ROI reports

2) Special branding event planning and execution

  • Planning, producing, and executing all Creative Request across large-scale branding events for press & online & consumers (ex. Pop-up store event, Trend presentation event)

3) Co-promotion opportunities

  • Leading sponsorship negotiations to define and enhancing synergies with brand partners for sponsorship and co-branding projects.

4) New Channel Opportunities

  • Support new channel or special format door opening

  • Explore channel diversification and special sales opportunities

Qualifications

Education

  • Bachelor’s Degree

Experiences

  • 4 years of experience in product marketing and/or special event related field

Functional Competencies

  • Enthusiastic & positive thinking

  • Communication skill

  • Interpersonal skill and good relationship building skill

  • Creative & innovation thinking

  • Good in planning & execution

Job: Marketing

Primary Location: Asia Pacific-Korea, Republic of

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 175279