The Estee Lauder Companies Marketing/Public Relations Manager in Taiwan
Marketing/Public Relations Manager
Hold primary accountability for developing and implementing marketing objectives, plan and program, including product selection/forecasting, promotions, positioning, and consumer engagement.
Ensure, coordinate and follows-up on field execution. Evaluate results and provide feedback to Brand manager.
Communicates Brand Platform of Authority, Authenticity, Innovation and Storytelling through all messages and imagery. Develops strong relationships and acts as an authoritative source of information to beauty and mainstream consumer journalists.
Accountabilities- Ensure Customer and Market Growth
- Work with Brand manager to develop marketing and PR objectives, plan and budget to
ensure profitable brand growth.
Consider global Brand objectives and offerings, marketing guidelins, cost of goods/ pricing objectives, manufacturing feasibility, and local market/competitive trends to make product selection, promotions, positioning, advertising and digital planning.
Share findings on market trends (customers, prices, products and competition) with Brand manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings.
Assist in determining discontinuations and price increase recommendations for existing products and price for new products.
Develop forecasts for products and promotional materials and shares with Brand manager.
Assist in the development of fiscal year budgets. Presents the marketing/PR budget to Brand manager, reviews and revises.
Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
Build an on-going relationship with beauty and mainstream consumer press,
blogers/KOL to ensure timely, accurate, positive and continuous press coverage.
- Proactively develop and pitch story idea that will enhance the brand awareness and consumer engagement.
Manage Operational Effectiveness
Ensure strong execution of marketing/PR plans and major launches
Oversee the processes critical to the execution of marketing/PR plans, i.e.: Project Turnovers, Creative Requests, Marketing Bulletins and Concept Proposals
Orders product, promotional items (including collateral/visual merchandizing) and advertising/digital assets.
Oversee forecasts to ensure planning accuracy and appropriate inventory levels.
Recommend plans to reduce excess inventory levels
Represent marketing at brand and sales meetings. Responsible for preparation, re-cap, and follow-up of internal meetings in regards to programs in process.
Prepare timely and accurate marketing bulletins.
Maintain close contact with Training and Sales on current and upcoming programs to assure proper focus and accurate information
Support Brand manager to develop trade presentations and strong sell-through systems
Help develop sales cycle material to meet specific distribution requirements; follows up with Brand in New York and suppliers for locally produced items
Maintain contact with distribution centers and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary
Monitor expenses to ensure that they stay within budget
Manage A & Pl budget
Ensure timely delivery to customers
Provide input to merchandizing, creative development, market development, sales promotion, and suggested wholesale price
Improve Business Processes
Identify ideas for new product development and shares with Brand manager
Make proposals and recommendations regarding media and advertising/digital choices to Brand manager.
Interface with sales force and visit stores on a periodic basis. Solicit and compile feedback from field personnel as it relates to proposed programs.
Review complaints and suggestions relative to assigned products.
Identify opportunities utilizing new creative approaches and develops initiatives.
Map out strategies for regular business and new product launches/introductions
Make recommendations to the existing line based on reformulation, repackaging or value analysis needs
Evaluate promotion and advertising program. Recommend improvements or changes.
Lead and Develop People
Provide leadership, guidance and management to staff
Act with integrity – honors commitments and behaves consistently
Establish high workplace operating standards and values
Provide input in setting performance objectives for team
Clearly communicate priorities and required results with team
Provide input in assessing performance of team-members
With Brand manager, provides coaching, feedback, development opportunities and recognition to staff
Influence others to achieve difficult goals
Resolve conflicts and negotiate win-win solutions
Shape environment to foster open communication and teamwork
Elicit diverse points of view and acknowledges the views and
contributions of others
- Maintain appropriate communication with different functional areas of
the brand, and with the region and New York when required
-8 years of relevant marketing experience preferably in cosmetics business.
-Experiences of local (Taiwan) market is a must
- Strong business sense and analyzing capability
- Strong understanding of the brand and motivation for its unique positioning, culture and consumer dynamics
- Extensive knowledge of competitive landscape as it relates to brands and products
- Strong capability in translating consumer insights/marketing research/CRM analysis to marketing palnning
-Excellent knowledge and professionalism of digital communication is highly Peferred
-Strong communication skills
-Strong planning and executive skills
-Proven ability to handle a multiple of projects and issues at one time
Language- Proficiency in Mandarin Chinese and English
- Strong business acumen
- Strategical & Strong operational leader
- Strong ability to identify critical concerns and prioritize; problem-solving abilities
- Initiative, creative, energetic and open minded
- Strong project management capability
- Positive mindset
- People oriented
- Excellent team leader and interpersonal skills; the ability to interact with all levels within an organization
- Self-motivation; High energy level; the ability to work independently
- Ability to integrate information to identify the implications of macro trends for the business.
- Actively elicits different points of view and understands different perspectives
- Resilience under high pressure
Primary Location: Asia Pacific-Taiwan
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 170004