The Estee Lauder Companies Manager, North America Digital and Social Marketing, Tom Ford Beauty in United States
Manager, North America Digital and Social Marketing, Tom Ford Beauty
Brand: Tom Ford Beauty
TOM FORD BEAUTY
TITLE : Manager, North America Digital & Social
COMPANY : Tom Ford Beauty
DEPT : NORTH AMERICA MARKETING
REPORTS TO : Executive
Director North America Marketing
DATE : October 2016
Develops overall social/digital paid, owned and earned media strategy in
conjunction with Consumer Marketing and PR. Executes on strategy in social and
digital media at a local market level coordinating between marketing, PR,
E-Commerce, Agencies, content creators and Global Consumer Engagement.
Ability to strategize and execute a comprehensive social, digital and
paid, owned and earned content and platform strategy w/ Global Consumer
Leverages new digital and social platforms to optimize all campaigns incollaboration with Agencies, TFI, E-Commerce, Public Relations.
Retailer.com level strategy that is in collaboration with Trade Marketer
Ability to identify key success metrics covering multiple objectives(e.g., earned media, awareness, and conversion).
Execute all Retailer Digital Campaign in partnership with ConsumerEngagement
Partner with Consumer Insights & Analytic team and TFI to developinsights and apply to digital campaigns.
Develop overall brand influencer strategy and identifies Brandappropriate influencers in collaboration with PR.
Develop and maintain the digital and social media activities calendarand communicate updates internally.
Develops content calendar, assesses gaps through drawing on socialinsights and listening and directs creative on how to fill needs.
Manage, track Digital/Social budget and make recommendations on mix ofspend.
Monitor and analyze social media activity to optimize reach and ROI.
Lead strategy and implementation of A/B testing by identifying areas ofhighest impact (headlines, calls to action, images, etc.).
Explore and analyze user behavior online trends and insights on brandsocial media sites, and share industry/markets best practices.
Regular analysis of Social Listening Tools and Google trends.
5 years of Digital marketing and business-related experience withproven success in North America Applied Marketing experience.
Strategic thinker that is able to conceptualize a clearly thought outexecution plan to support overall goals.
Social / digital media savvy and strong knowledge of platform specificstrategies and success metrics.
Cutting edge knowledge of new social media trends, platforms, tools andbest practices and how other companies are using them.
Strong collaboration skills and ability to work with others.
Strong organization, project management skills and attention to detail.
Primary Location: Americas-United States
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 164389