The Estee Lauder Companies Director, Digital Transformation in Blaine, Minnesota

Director, Digital Transformation

Brand: Aveda

Description

Position Summary:

Director Digital Transformation is responsible for leading cross-functional teams to develop new digital capabilities, platforms and breakthrough business models that enhance the customer’s omnichannel experience and drive transactions across online, salons and stores.

Each Aveda employee will practice an individual commitment to sustainability and environmental responsibility in the workplace. We aim to steer society in a more sustainable direction for our benefit and the benefit of generations to come.

Key Roles and Responsbilities:

  • Lead a cross-functional team with members from online, store operations, creative, visual merchandising, sales and finance to develop new digital capabilities, platforms and breakthrough business models that enhance the customer’s omnichannel experience and drive transactions across online, salons and stores.

  • Lead the planning and development process for new digital capabilities, platforms and business models with cross-functional team members and outside agencies as needed.

  • Develop project management timelines capturing critical milestones, key due dates, responsibilities and KPIs. Schedule and lead project planning meetings with cross-functional team members, issue meeting summaries and action items and ensure all project deliverables are executed on time and on budget as agreed to in the statement of work.

  • Direct each phase of the internal and external project approval process. Manage all project development documentation requirements and creative requests.

  • Develop and oversee the pilot process to test and validate new digital capabilities and business models with defined KPIs and testing methodology to evaluate success before roll out. Leverage learnings from pilots to optimize platforms prior to global rollout.

  • Lead the roll out of new digital capabilities, platforms and business models with Regions and Affiliates for local implementation and execution.

  • Serve as a hub for Regions and International Affiliates for digital capabilities. Support local teams with the roll out of new digital capabilities.

  • Develop dashboards and KPIs for all new digital capabilities, platforms and business models. Conduct ongoing analysis of dashboards with regions to identify optimizations for ongoing enhancements and improvements.

  • Collaborate with regions, corporate business partners, technology partners and other stakeholders to develop and maintain road maps and status documents to ensure the corporate omnichannel process is maintained.

  • Conduct competitive analysis, industry research and the assessment of industry best practices, particularly as it relates to the beauty industry and the latest omnichannel technology, to inform the development and optimization of digital platforms and experiences.

  • Collaborate with Consumer Insights and Corporate DTIG and Omnichannel teams to leverage insights and emerging technology to inform the development and optimization of projects.

  • Manage agency relationships for assigned projects including day-to-day production, budgets and timelines.

  • Track budget, vendor invoices and reconcile cost center expenses at the end of each month to ensure projects are delivered within the approved budget.

  • Perform other duties as needed/assigned.

Qualifications

Education:

Bachelor’s Degree in related field

MBA Preferred

Experience:

8 years’ experience in digital marketing or the development of digital capabilities with an emphasis on customer experience and at least 2 years’ experience in omnichannel

Other:

  • Proven success developing innovative digital products and services

  • Ability to understand user experience and impact on user interface and user flows

  • Strong knowledge of e-commerce and omnichannel integration

  • Experience leading projects in a complex business environment

  • Excellent project management and problem solving skills

  • Strong attention to detail with a “roll-up-your-sleeves” mentality and approach

  • Creative thinker who uses insights and data to frame and solve problems in a new way

  • Excellent communication, cross functional team collaboration and relationship building skills are critical

  • Experience managing agency relationships

  • Authentic alignment with the Aveda Mission

Job: Marketing

Primary Location: Americas-US-MN-Blaine

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 185877