The Estee Lauder Companies Manager Channel Marketing – Department Store & Free Standing Stores in Blaine, Minnesota

Manager Channel Marketing – Department Store & Free Standing Stores

Brand: Aveda


Position Summary:

This position is responsible for partnering with leadership to regionalize and execute North America marketing programs and strategies for Aveda’s Free Standing Store (FSS) and Department Store Channels.

Key Roles and Descriptions :

  • Partner with leadership to regionalize and execute effective FSS and Department Store marketing programs that deliver results

  • Communicate and execute 360 degree campaigns to drive traffic to FSS and Department Store locations with a focus on sell-through

  • Ensure creative messaging, collateral and animation are adapted for effectiveness within the FSS and Department Store environment

  • Review and adjust eventing strategies for maximum impact within FSS and Department Store locations by region

  • Effectively communicate execution strategies including in-store guest experiences, advisor engagement activities and field execution tools

  • Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding changes as necessary

  • Partner with leadership to regionalize strategies for merchandising and category management by channel

  • Assist with product and category planning, including limited life, discontinuation and out of stock management

  • Present and communicate marketing strategies and results by channel to key stakeholders as needed

  • Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels



Bachelor’s Degree


5 years progressive experience in Sales & Marketing


  • Previous experience in Marketing within a multi-channel environment

  • An entrepreneurial spirit including the ability to make decisions as if the business were one’s own

  • Demonstrated ability to execute strategic marketing plans that drive results

  • Strong financial acumen including the ability to create, understand and analyze financial sales reports

  • Exceptional verbal and written communication skills, including ability to write social media content and copy

  • Strong attention to detail including the ability to effectively proofread and edit copy

  • Strong presentation skills including the ability to present to large audiences

  • Ability to adapt quickly to meet the demands of the business

Job: Marketing

Primary Location: Americas-US-MN-Blaine

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 181286