The Estee Lauder Companies Estee Lauder Visual Merchandising Executive, Store Design & Visual Merchandising, Travel Retail APAC in Central Singapore, Singapore
Estee Lauder Visual Merchandising Executive, Store Design & Visual Merchandising, Travel Retail APAC
Brand: Estée Lauder Companies Corporate Departments
The Estee Lauder Visual Merchandising Executive is to review, support & design VM priorities, workflow & management of the EL brand for all TR APAC locations. Has clear planning to the execution of VMCG, VM planogram for Bars & Back walls, Lightbox, Promotions/HPP/SPP & IMD/IMW/PDC ordering. Work with VM Manager to deliver the work across the fiscal year (FY) to meet business objectives. Enables in a new store planning to help multifunctional team to understand the site/shopper differences that can better drive productivity for the EL brand.
Roles & responsibilities:
To continually support & drive quality for the Estee Lauder brand VM & equity for TR APAC.
To ensure quality reviews & guidelines to deliver on VM design work.
To leverage & partner with VM team network across for other brands.
1. VM Collateral Guidelines (VMCG) for launches.
Establish Regional Display guidelines for SK/MU every 12 months/seasonal.
Review Global launch with marketing & adapt for APAC TR.
Develop & simplify guidelines to deliver on existing & older gen design counters.
Develop & provide VM collateral guideline allocation for every New Door.
Order & drive delivery of new collaterals for every New Door.
2. VM Planograms – SK/MU/FR/CFM Bar, Gondola and Backwall for Store Renewal.
Execute excellence and accurate Counter guideline for opening.
Drive Reviews & updates for Regional approval usage with VM Manager.
Design & develop award/test marketing new ideas for counters with VM Manager.
Develop Regional gondola top display for launches.
Ensure on time deliverables of VM collaterals to counter.
3. Lightbox planning, vetting & supplier implementation across, for launches.
Acquire from NY & review lightbox guidelines.
Work with vendor to crop, dimension & review for installation.
Identify from marketing launch priority planning via SCM twice a year the key launches.
Liase with TR & Affiliate Marketing to review lightbox priority accuracy.
Lead color proofing to finalise quality output; with supplier.
Review & approve translations/lockups for lightboxes for all locations.
Ensure implementation is completed with Field Merchandisers on the right color quality.
4. TR Promotions/HPP/SPP for various standard sites across.
Develop/Plan fixtures to meet Launch focus and meet requirements from retailer.
Plan and arrange on time deliverables of drawing for retailer approval.
Co-ordinate on time launch with vendors, ensuring all VM items are ordered and Sales counterpart are well informed.
5. IMD/IMW/PDC Ordering for new launches & counter installations.
Review offerings being sent out via IMD/IMW/PDC.
Establish requirements through forecasting & orders with marketing/sales team.
New GPS/ACS re-orders & planning for TR APAC.
Track status of orders & ensure timely delivery to installations of new doors.
Provide estimates costs of VM display for renewal/new stores budgeting.
Role Requirements :
Has strong partnering & self starter to drive clarity on project status.
Has an eye for design details & production issues.
Leverages interpersonal & communication skills to interact with multifunctional team members.
Has excellent organizational skills & ability to self start on gathering information.
BA in Design related fields or BFA preferred.
25 years of retail merchandising or related field experience preferred.
Ability to travel up to 15% of the time.
Excellent written, oral, and presentation skills.
Strong organization, follow up and prioritization skills.
Experience working in fast-paced organization, able to communicate & multi-task with different external & internal departments to execute the completion of projects.
Keen interest & passion for the beauty industry business & lifestyle products.
Knowledge of computer programs including, Adobe Suite, Microsoft office
Knowledge of 3D software, CAD or Vectorworks will be an advantage but not necessary.
Good command of both written & spoken English is necessary, and command of another language is preferred.
Job: Creative / Design
Primary Location: Asia Pacific-SG-Central Singapore
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 10 % of the Time
Job Number: 186165