The Estee Lauder Companies Estee Lauder Visual Merchandising Executive, Store Design & Visual Merchandising, Travel Retail APAC in Central Singapore, Singapore

Estee Lauder Visual Merchandising Executive, Store Design & Visual Merchandising, Travel Retail APAC

Brand: Estée Lauder Companies Corporate Departments


Position Summary:

The Estee Lauder Visual Merchandising Executive is to review, support & design VM priorities, workflow & management of the EL brand for all TR APAC locations. Has clear planning to the execution of VMCG, VM planogram for Bars & Back walls, Lightbox, Promotions/HPP/SPP & IMD/IMW/PDC ordering. Work with VM Manager to deliver the work across the fiscal year (FY) to meet business objectives. Enables in a new store planning to help multifunctional team to understand the site/shopper differences that can better drive productivity for the EL brand.

Roles & responsibilities:

  • To continually support & drive quality for the Estee Lauder brand VM & equity for TR APAC.

  • To ensure quality reviews & guidelines to deliver on VM design work.

  • To leverage & partner with VM team network across for other brands.


1. VM Collateral Guidelines (VMCG) for launches.

  • Establish Regional Display guidelines for SK/MU every 12 months/seasonal.

  • Review Global launch with marketing & adapt for APAC TR.

  • Develop & simplify guidelines to deliver on existing & older gen design counters.

  • Develop & provide VM collateral guideline allocation for every New Door.

  • Order & drive delivery of new collaterals for every New Door.

2. VM Planograms – SK/MU/FR/CFM Bar, Gondola and Backwall for Store Renewal.

  • Execute excellence and accurate Counter guideline for opening.

  • Drive Reviews & updates for Regional approval usage with VM Manager.

  • Design & develop award/test marketing new ideas for counters with VM Manager.

  • Develop Regional gondola top display for launches.

  • Ensure on time deliverables of VM collaterals to counter.

3. Lightbox planning, vetting & supplier implementation across, for launches.

  • Acquire from NY & review lightbox guidelines.

  • Work with vendor to crop, dimension & review for installation.

  • Identify from marketing launch priority planning via SCM twice a year the key launches.

  • Liase with TR & Affiliate Marketing to review lightbox priority accuracy.

  • Lead color proofing to finalise quality output; with supplier.

  • Review & approve translations/lockups for lightboxes for all locations.

  • Ensure implementation is completed with Field Merchandisers on the right color quality.

4. TR Promotions/HPP/SPP for various standard sites across.

  • Develop/Plan fixtures to meet Launch focus and meet requirements from retailer.

  • Plan and arrange on time deliverables of drawing for retailer approval.

  • Co-ordinate on time launch with vendors, ensuring all VM items are ordered and Sales counterpart are well informed.

5. IMD/IMW/PDC Ordering for new launches & counter installations.

  • Review offerings being sent out via IMD/IMW/PDC.

  • Establish requirements through forecasting & orders with marketing/sales team.

  • New GPS/ACS re-orders & planning for TR APAC.

  • Track status of orders & ensure timely delivery to installations of new doors.

  • Provide estimates costs of VM display for renewal/new stores budgeting.


Role Requirements :

  • Has strong partnering & self starter to drive clarity on project status.

  • Has an eye for design details & production issues.

  • Leverages interpersonal & communication skills to interact with multifunctional team members.

  • Has excellent organizational skills & ability to self start on gathering information.


  • BA in Design related fields or BFA preferred.

  • 25 years of retail merchandising or related field experience preferred.

  • Ability to travel up to 15% of the time.

  • Excellent written, oral, and presentation skills.

  • Strong organization, follow up and prioritization skills.

  • Experience working in fast-paced organization, able to communicate & multi-task with different external & internal departments to execute the completion of projects.

  • Keen interest & passion for the beauty industry business & lifestyle products.

  • Knowledge of computer programs including, Adobe Suite, Microsoft office

  • Knowledge of 3D software, CAD or Vectorworks will be an advantage but not necessary.

  • Good command of both written & spoken English is necessary, and command of another language is preferred.

Job: Creative / Design

Primary Location: Asia Pacific-SG-Central Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 10 % of the Time

Job Number: 186165