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The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Regional Marketing Manager, Origins, GlamGlow, Becca, Travel Retail APAC in Central Singapore, Singapore

Regional Marketing Manager, Origins, GlamGlow, Becca, Travel Retail APAC

Brand: Estée Lauder Companies



  • Part of the TR APAC Brand Leadership Team - RBD, RMM, REM (Education), RBM (Business), ASMs (Area Sales Managers) in achieving brand objectives across Travel Retail APAC.

  • Lead the regional marketing strategy for TR APAC across all markets and brands by pro-actively providing marketing direction and support to the sales team in the holistic, 360 executions of product launches, digital/KOL initiatives, on counter consumer engagement activities.

  • Create and drive the Digital and Social Media strategy.

  • Oversee the implementation of marketing calendar across the APAC region and the tracking of marketing activities.

  • Work closely with NY Marketing (TRWW) to provide APAC specific feedback and coordinate information flow.

  • P&L: Manage the A&P budget for TR APAC to ensure key programs are supported with maximization of ROI in mind.

  • Trade Marketing: partner with retailers to build key account programs.

  • Engage in business analysis (more specifically category, franchise, COG analysis) in order to manage inventory situation and to drive business growth.

  • Lead, coach and develop the marketing team (all direct reports)

  • Attend global and regional brand meetings and lead presentations for key retailers with ASM/AC (Account coordinator)


Ensure Customer & Market Growth

  • Work with sales team to provide marketing support in the following areas:

  • Marketing directive in product launches – including forecast/allocation, visual merchandising, and 360 execution.

  • Identification for on counter event opportunities with each region and thereafter to provide clear strategy and implementation and sales/activity tracking mechanism.

  • Oversee the provision of timely updates for saleable/non-saleable and “out of stock” list to sales team to enable close follow-ups in the field.

  • Promotional support for HPPs, off-site promotions in targeted locations. This will entail working with NY Marketing and SDVM, thereafter, to work with contractor on the execution of the promotion.

  • Maintain close liaison (bi-weekly/monthly conference calls) with New York (TRWW) marketing to provide:

  • Feedback on launch programs and TR specific programs

  • Inventory Issues

  • Discuss marketing support, needs

  • Provide active feedback on regional requirements

  • Feedback on competitors’ activities

  • Work with TR WW Demand Planning and Marketing on:

  • Forecasting for newness – reviewing benchmarks and estimating growth potential

  • Ensuring forecast is in place for top hero skus to minimize out of stock situations

  • Updating of on-going forecast by clearly communicating the trend

Manages Operational Effectiveness

  • Responsible to oversee that marketing activities (whether launch/ /digital/on counter activities) are properly executed and tracked with the ASMs/ACs so that program effectiveness can be assessed.

  • Maintain close liaison with regional and local affiliate Marketing Managers to coordinate launch dates, media schedule, etc. and update sales. Collaborate with affiliate marketing managers, where opportunities are available, in order to achieve economies of scales for both parties.

  • Responsible for all aspects of implementing the marketing calendar:

  • Planning the calendar with ASMs for all key accounts including launch plans.

  • Presenting the marketing program during sales cycle to all functions and giving clear direction on programs

  • Set clear objectives and strategies for field implementation

  • Maintain effective budget controls on marketing lines by program

  • Give ASMs clear direction and support in achieving marketing objectives

  • Oversee the planning and implementation of sales cycle meeting. This entails the preparation of marketing folders (including marketing updates, allocation for stock/collateral, assortment, etc.) working with NY to ensure that visuals and product comps are available before meetings, planning room setup, on site execution.

  • Support sales with key information and preparing necessary materials for all presentations.

  • Maintain frequent communication with sales on stock, sales, operational and/or regional related issues, etc.

  • Frequent communication with Lachen DC especially with inventory controllers, in order to have sound understanding and control of stock situation.

  • Fully leverage Consumer Insights & Social Listening reports from the Corporate Integrated Marketing team to maximum advantage for strategies to target key consumers.

  • Important to have a good working knowledge on SAP especially BI system, in order to be able to extract and validate sales data for analysis of sell in and sell through.

Improves Business Processes

  • Oversee the implementation of process which enables sales team to have visibility on the available marketing collateral to be able to reorder in a timely manner

  • The incumbent is expected to oversee the implementation of the following process flows:

  • Provide a list of marketing collateral (by brand) that needs to be available at each counter

  • New counter opening guideline

  • Responsible to evaluate workflow processes on a continuous basis so as to achieve improvements where needed.

Leads and Develops People

  • Manage and lead the development of marketing managers, executive.



  • Diploma holder /Degree holder

Work Experience:

  • Minimum 8 years’ working experience in either a sales/marketing function, preferably in the cosmetic/ Travel Retail industry.

  • Diploma holders with 8-10 years’ working experience in a similar capacity preferably within the cosmetics and travel retail industry


  • Pro-active self-starter and highly driven individual

  • Positive attitude and growth mindset

  • Strong communication skills

  • Pushes boundaries

  • Ability to identify and go after opportunities

  • Strong digital and social Media

  • Strong analytical skills

  • Strategic

  • Ability to collaborate and work well in a team

  • Proven track record of good leadership and management skills

  • Confident with strong presentation skills

  • Fast learner and ability to multi-task

  • Versatile and adaptable to changes

  • Self motivated and passionate about cosmetics and beauty business

  • Proficiency in MS Office namely Word, Excel and PowerPoint

  • Strong understanding of the Chinese Travelling Consumer is an advantage

  • Willing to travel 30-50% of the time

Job: Marketing

Primary Location: Asia Pacific-SG-Central Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 1910201