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The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Special Events Executive, Estee Lauder, Travel Retail APAC in Central Singapore, Singapore

Special Events Executive, Estee Lauder, Travel Retail APAC

Brand: Estée Lauder Companies



Work with Senior Regional Marketing Director and Marketing Manager to plan, execute and implement all retail sales events for Travel Retail APAC. This position will perform a range of planning and operational duties to support events and retail activation needs, in accordance to Brand’s high standards that reinforce brand equity and consistency. This role involves working collaboratively with Product Marketing, Sales, Education, SDVM teams and agencies to develop concepts and implement changes, as well as ensuring a holistic execution on all consumer-facing retail touchpoints.


  1. Retail Activation for Key Launches and Special Events (70%)
  • Work closely with MM to plan and execute “retail-tainment” for major product launches, creating a holistic and experiential shopping environment for TR consumers.

  • Establish and communicate event brief and guidelines with agencies and ensure timely deliverables up to execution.

  • Infusing Brand’s creative assets with a consumer-centric mindset, and to project manage with all internal stakeholders/agencies/retailer, in terms of aligning content and support elements for each activation.

  • Oversee project tracker to reinforce and maintain Brand’s standards and consistencies across TR APAC.

  • Support in-market teams in terms of launch package communications, setup and mechanics to drive consumer engagement

  • Assist MM in managing Retailer’s Exclusive Programs in terms of planning and execution

  1. Ongoing In-store Communications (30%)
  • Coordinate all elements of the in-store collaterals into one comprehensive communication package to the field:

  • Work closely with Store Design and Visual Merchandising team to share inputs from marketing perspective, to ensure a more cohesive executive in-store (digital screen planning and planogramming

  • Work closely with Product Marketing to ensure all in-store communication collaterals are strongly implemented (Eg. GWP call-outs and video contents)

  • Manage the Brand’s Promo Reserves to ensure operational efficiencies

  • Oversee operational processes required to deliver the collaterals on-time to in-market teams including orders and final deliverables.

  • Support with competitive analysis to identify gaps and opportunities. Leverage on these insights to plan and execute recommended action plans that will improve our event activations and in-store updates

  • Work on a variety of special projects as necessary (Competitive Studies, Sales Conference)



  1. Universitydegree, preferably in Business/Marketing

  2. Minimumof 2 years working experience in Marketing.

  3. Passionfor beauty and trend savvy (beauty/fashion brands)

  4. Experiencein trade and special events marketing is preferred and in Travel Retail is anadded advantage.

  5. Positionrequires a flexible, independent, meticulous, well-organized individual.

  6. Candidatemust demonstrate strong interpersonal skills to collaborate and to drive bothinternal/external stakeholders for operational efficiencies to achieveexcellence in execution.

  7. Candidateshould also demonstrate the ability to handle multiple projects in a dynamicand fast-paced environment.

  8. Excellentcommunication and writing skills, including proficiency in Chinese is a must.

  9. Essentialcomputer skills – PowerPoint, Word, Excel. Working knowledge of SAP and AdobePhotoshop/Illustrator/InDesign


Job: Marketing

Primary Location: Asia Pacific-SG-Central Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 1913920