The Estee Lauder Companies Visual Merchandising Manager, Travel Retail APAC in Central Singapore, Singapore

Visual Merchandising Manager, Travel Retail APAC

Brand: Estée Lauder Companies Corporate Departments


Primary Function:

  • The Visual Merchandising Manager is to elevate & drive overall in-store retail quality for the Brand. He/she is to own the equity of the brand in APAC. He/she has to lead, manage a team too deliver on success.

  • Creates standards & launch guidelines for all TR APAC locations. Partners with TR marketing to deliver the work across an FY to meet business objectives.

  • Enables in a new store planning to help multifunctional team to understand the site/shopper differences that can better drive productivity for the brand

  • The Visual Merchandising manager is to establish, own & drive VM priorities, workflow & management of designs in APAC. Has clear regional strategies to the execution of VMCG, VM planogram for Bars & Backwalls, Lightbox, Promotions/Eventing & IMD ordering

  • The role is a key partner to driving excellence in retail navigation in Travel Retail, identifying the ease of shoppers in this channel. And owning the right executions to enable shoppers to browse, shop & bring home products with ease. The locations of Travel Retail today in APAC include Duty Free locations in travel ports, Downtown Duty Free & Free Standing locations.

  • The role is to partner internally with other VM teams to drive better quality across to leverage exceptional executions.

  • This role is the key driver to the distortion strategy for VM.

  • The role requires the candidate to train/motivate & be part of a dynamic team partnership within the brand.

  • This role is based in Singapore & is located within the Asia Pacific Travel Retail division.

  • This role reports to the APAC SDVM Director & has a direct design reportee.


  1. VM Collateral Guidelines (VMCG) for launches.
  • Establish Regional Display guidelines for SK/MU/FR.

  • Review Global launch with marketing & adapt for APAC TR.

  • Develop & simplify guidelines to deliver on existing & older gen design counters.

  • Define & drive Top Door VM guidelines display with Field Merchandisers.

  • Training Field Merchandisers to execute VM for ASMs through training, workshops and regular visits to all markets.

  1. VM Planograms – SK/MU/FR Bars & Backwall for launches.
  • Review existing configurations of templates.

  • Establish new launch format for template.

  • Develop & produce for local executions via supplier & field merchandisers.

  • Review with photos of execution from field merchandisers.

  1. Lightbox planning, vetting & supplier implementation across, for launches.
  • Identify from marketing launch priority planning via SCM twice a year the key launches.

  • Review off-site JCD requirements by quarter via TR marketing.

  • Liase with TR & Affiliate Marketing to review lightbox priority accuracy.

  • Drive planning review with supplier on lightbox formats/layouts for different cropping types; across APAC.

  • Lead color proofing to finalise quality output; with supplier.

  • Maintain high visual lightbox standards throughout all environments through training, workshops and regular visits to all markets.

  1. TR Promotions/HPP/SPP for various standard sites across.
  • Establish all the TR standard sites & standard fixtures dimensions.

  • Develops with team unique requirements for launches/promos.

  • Drive completion & execution with photos from Field Merchandisers.

  • Review quality of executions from suppliers with Field Merchandisers.

  1. IMD Ordering for new launches & counter installations.
  • Review offerings being sent out via IMD.

  • Establish requirements through forecasting & orders with marketing.

  • New ACS/GPS re-orders & planning for TR APAC.

  • Track status of orders & ensure timely delivery to installations of new doors.

  1. People managing
  • Stakeholder management across regional & NY Brand teams


Role Requirements:

  • Has strong analytical understanding to problem solving & drive quality communication with the Global teams.

  • Has an eye for design details & solutions to production issues for all VM displays.

  • Has strong interpersonal & communication skills to interact with multifunctional team members.

  • Has excellent organizational skills & ability to self start on gathering information.

  • Has Managerial responsibility.


  • BA in Design related fields or BFA preferred.

  • 10 to 12 years of retail merchandising or related field experience preferred.

  • Ability to travel up to 40% of the time.

  • Excellent written, oral, and presentation skills.

  • Strong organization, follow up and prioritization skills.

  • Experience working in fast-paced organization, able to communicate & multi-task with different external & internal departments to execute the completion of projects.

  • Keen interest & passion for the beauty industry business & lifestyle products.

  • Knowledge of computer programs including, Adobe Illustrator, Photoshop and InDesign, Microsoft office

  • Good command of both written & spoken English is necessary or other languages is preferred.

Job: Creative / Design

Primary Location: Asia Pacific-SG-Central Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 177786