The Estee Lauder Companies Visual Merchandising Manager, Travel Retail APAC in Central Singapore, Singapore
Visual Merchandising Manager, Travel Retail APAC
Brand: Estée Lauder Companies Corporate Departments
The Visual Merchandising Manager is to elevate & drive overall in-store retail quality for the Brand. He/she is to own the equity of the brand in APAC. He/she has to lead, manage a team too deliver on success.
Creates standards & launch guidelines for all TR APAC locations. Partners with TR marketing to deliver the work across an FY to meet business objectives.
Enables in a new store planning to help multifunctional team to understand the site/shopper differences that can better drive productivity for the brand
The Visual Merchandising manager is to establish, own & drive VM priorities, workflow & management of designs in APAC. Has clear regional strategies to the execution of VMCG, VM planogram for Bars & Backwalls, Lightbox, Promotions/Eventing & IMD ordering
The role is a key partner to driving excellence in retail navigation in Travel Retail, identifying the ease of shoppers in this channel. And owning the right executions to enable shoppers to browse, shop & bring home products with ease. The locations of Travel Retail today in APAC include Duty Free locations in travel ports, Downtown Duty Free & Free Standing locations.
The role is to partner internally with other VM teams to drive better quality across to leverage exceptional executions.
This role is the key driver to the distortion strategy for VM.
The role requires the candidate to train/motivate & be part of a dynamic team partnership within the brand.
This role is based in Singapore & is located within the Asia Pacific Travel Retail division.
This role reports to the APAC SDVM Director & has a direct design reportee.
- VM Collateral Guidelines (VMCG) for launches.
Establish Regional Display guidelines for SK/MU/FR.
Review Global launch with marketing & adapt for APAC TR.
Develop & simplify guidelines to deliver on existing & older gen design counters.
Define & drive Top Door VM guidelines display with Field Merchandisers.
Training Field Merchandisers to execute VM for ASMs through training, workshops and regular visits to all markets.
- VM Planograms – SK/MU/FR Bars & Backwall for launches.
Review existing configurations of templates.
Establish new launch format for template.
Develop & produce for local executions via supplier & field merchandisers.
Review with photos of execution from field merchandisers.
- Lightbox planning, vetting & supplier implementation across, for launches.
Identify from marketing launch priority planning via SCM twice a year the key launches.
Review off-site JCD requirements by quarter via TR marketing.
Liase with TR & Affiliate Marketing to review lightbox priority accuracy.
Drive planning review with supplier on lightbox formats/layouts for different cropping types; across APAC.
Lead color proofing to finalise quality output; with supplier.
Maintain high visual lightbox standards throughout all environments through training, workshops and regular visits to all markets.
- TR Promotions/HPP/SPP for various standard sites across.
Establish all the TR standard sites & standard fixtures dimensions.
Develops with team unique requirements for launches/promos.
Drive completion & execution with photos from Field Merchandisers.
Review quality of executions from suppliers with Field Merchandisers.
- IMD Ordering for new launches & counter installations.
Review offerings being sent out via IMD.
Establish requirements through forecasting & orders with marketing.
New ACS/GPS re-orders & planning for TR APAC.
Track status of orders & ensure timely delivery to installations of new doors.
- People managing
- Stakeholder management across regional & NY Brand teams
Has strong analytical understanding to problem solving & drive quality communication with the Global teams.
Has an eye for design details & solutions to production issues for all VM displays.
Has strong interpersonal & communication skills to interact with multifunctional team members.
Has excellent organizational skills & ability to self start on gathering information.
Has Managerial responsibility.
BA in Design related fields or BFA preferred.
10 to 12 years of retail merchandising or related field experience preferred.
Ability to travel up to 40% of the time.
Excellent written, oral, and presentation skills.
Strong organization, follow up and prioritization skills.
Experience working in fast-paced organization, able to communicate & multi-task with different external & internal departments to execute the completion of projects.
Keen interest & passion for the beauty industry business & lifestyle products.
Knowledge of computer programs including, Adobe Illustrator, Photoshop and InDesign, Microsoft office
Good command of both written & spoken English is necessary or other languages is preferred.
Job: Creative / Design
Primary Location: Asia Pacific-SG-Central Singapore
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 50 % of the Time
Job Number: 177786