The Estee Lauder Companies Executive Director, Consumer Insights and Analytics, California Cluster in Culver City, California
Executive Director, Consumer Insights and Analytics, California Cluster
Brand: Estée Lauder Companies
Leads Global Brand Insights and Analytics Team for SBX, GG, TF brand to drive value to Brand and Retail Partners. The Insights and Analytics will lead integration of Insights, Analytics and CRM strategic analytics to drive action from innovation, activation to enhanced omni-channel experiences that results in business growth and elevated brand desirability.
Business Context and Scope: Smashbox (SBX)/ GlamGlow (GG) / TooFaced (TF) Role
Deliver brand dedicated consumer insights to action in each SBX/GG/TF brands
Lead Global Brand Insights and Analytics Team to drive value to Brand and Retail Partners.
Bring the voice of the Consumer/Shopper into the heart of SBX/GG/TF brands and their respective business processes, from Brand Strategy to Innovation to Marketing planning and in Market execution.
Continue to evolve and modernize consumer insights methodologies, including digital and advancing social listening into the arsenal, so that consumer & market understanding is happening in real time and becomes a competitive advantage for the brands
Lead segmentation and defining targets across cluster of brands to attract meaningful and more differentiated consumer segments to each individual brand, inspire more resonating communications linked to purchase and loyalty drivers
This role will develop, synergize and deploy global best practices across media, content, influencer and retail to enable Consumer Engagement executional excellence across Global Brands
Act as a conduit for best practice and work closely with Global colleagues and Insight & Analytics leaders to share ideas and initiatives that deliver competitive advantages/step changes in portfolio performance.
Lead to create synergies and sharing of learning, process, new approaches/models, and reporting framework across entire John Demsey cluster of brands. Partner with Chief of Staff on defining key insight & analytics requirements for cluster, and creating greater transparency of initiatives.
Use rich and real time insights to advise brand leadership on every day and long-term decision making
Partner with all innovation, runway, and strategy groups to provide and obtain information and insights.
LA cluster: 40% SBX / 40% TF / 20% GG:
Responsible for LA portfolio of $660m
Makeup focus/Skincare focus
Responsible to support all pillars of insight and analytics: Brand Equity & Health, Consumer Engagement, Innovation, Shopper Insight (with emphasis on SMC and Online), Consumer Targets
The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership Competencies are important to success. However, in each position there are three competencies that are imperative for job success.
- Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and
management systems are required.
-Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
initiate and lead the changes that drive success.
- Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
- Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
- Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational
effectiveness to meet current and future business needs. Learns equally from successes and failures.
Minimum Education level: Bachelor’s Degree
Minimum Years of Experience: 10
% Travel Time:
Required Language Proficiency: English
Licenses or Certifications:
Additional Job Specifications (e.g., physical demands, working conditions, equipment/machinery, specific skills, etc.):
Individual must possess the following skills/experience:
Leads Enterprise initiatives
Domestic and international consumer insights experience and consumer insights experience that integrates methodologies with business strategies to inspire action to drive revenue, brand desirability and enhance consumer experience
Must be able to lead people in a collaborative manner that develops talent and delivers exceptional results
Must be able to leverage and collaborate with other Corporate Functions including but not limited to Corporate Strategy, Corporate Innovation, GRC, Affiliates, to integrate and interpret meaningful insights and analytics for the Global brands
Primary Location: Americas-US-CAA-Culver City
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 1816733