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The Estee Lauder Companies Smashbox - Director, Global Consumer Engagement & Marketing in Culver City, California
Smashbox - Director, Global Consumer Engagement & Marketing
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles—the modern-day image factory where countless iconic celebrity and fashion images have been shot—we are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible. As part of the Estee Lauder Companies family of brands, we will continue to grow and are seeking qualified candidates to join our exceptional team in Culver City, CA.
About the Job
Under the Executive Director of Consumer Engagement and in collaboration with internal cross functional teams, the Director of Global Consumer Engagement & Marketing will develop strategy and drive execution of integrated campaigns across the Smashbox product portfolio. As part of the Global Consumer Engagement team, this leader will play a central role with Product Marketing, Creative, PR, and regional consumer engagement teams in orchestrating end to end consumer marketing strategy and plans for key product and campaign launches. This role will be equal parts analytics and creative. This leader will play an integral role for key product launches and have experience across digital marketing (paid, owned and earned), influencer and experiential marketing, and social media.
About Your Responsibilities
Lead integrated marketing process and guide execution of global, multi-platform plans, ensuring cohesive customer journey across all touchpoints
Develop and deliver effective internal briefs to cross-disciplinary marketing teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives
Serve as the primary consumer marketing liaison to Global Product Marketing and regional teams. Help provide consumer insights, trends, brand insights, and audience segmentation in planning discussions.
Grasp business and competitive landscape to drive development of marketing KPIs and give guidance by channel
Strong understanding of digital media so as to determine the most effective ways of engaging audiences and serving the most effective content
Lead any agencies in the development of campaigns
Manage and provide strategic oversight across the brand’s influencer marketing efforts. Own all global and local relationships and work to negotiate partnerships with influencer talent for multi-platform collaborations, promotions and relevant marketing initiatives
Establish key performance metrics across channels that align to business objectives and budgets
Measure and analyze overall campaign performance and provide insights and key learnings to other departments
Work with the key internal stakeholders and regional integrated marketing teams to best leverage campaigns and ensure consistent end to end customer experience
Work with the brand and creative services teams to give input on positioning, messaging, and assist in the evaluation of creative for global campaign work
Develop and manage annual budgets for the department and ensure that budgetary levels are at optimal levels in order to meet programming KPIs
Manage a small team of direct reports with responsibilities based in campaign project management, analytics and digital, influencer and experiential marketing
10 years marketing experience
Bachelor’s degree required
Demonstrated broad marketing mix strategy experience across brand management, media, multi-touch channels
Proven track record of successful product and campaign launches strategic/analytical, well-versed in channel, media and brand KPIs/metrics
Success in integration with product marketing counterparts for deep integration with product positioning, value proposition, messaging and understanding of business objectives for features and products
Team player who thrives in a collaborative environment and can build, foster and nurture relationships with cross-functional teams
Agency and beauty experience and media expertise a plus
Ability to thrive in a fluid environment
Results-driven and metrics oriented
Exceptional communicator and influencer, cross-functional leader
Must be adept at thinking strategically and creatively
Strong general management skills to drive projects to completion
Strong analytical, creative, oral and written communication skills
Primary Location: Americas-US-CAA-Culver City
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 186905
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com