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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies Smashbox - Manager, Global Product Marketing in Culver City, California

Smashbox - Manager, Global Product Marketing

Brand: Smashbox

Description

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles—the modern-day image factory where countless iconic celebrity and fashion images have been shot—we are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible. As part of the Estee Lauder Companies family of brands, we will continue to grow and are seeking qualified candidates to join our exceptional team in Culver City, CA.

About the Job

Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

About Your Responsibilities

Innovate products and concepts that create new business opportunities

  • Manage innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels

  • Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries

  • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts

  • Prepare Product briefs in partnership with cross-functional teams including Product Development, Creative and Packaging and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership

  • Manage creation of Concept Development briefs

Product strategy that drives business and reinforces brand equity

  • Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy

  • Compile analysis and deliver quarterly reports to team and brand leadership

  • Make recommendations to seize market based on analysis

  • Drive mid-program shifts based on analysis as necessary

  • Manage ad hoc business analysis requests as needed

Launch plans that incorporate 360 elements

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset

  • Lead execution of launch strategies within designated budget and COG targets

  • Implement internal and external sourcing solutions for new products and existing businesses

  • Drive development of creative briefs for all programs and launches

  • Supervise claims testing of insight-based consumer concepts with external partners

  • Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Finance and Budget Management

  • Manage and allocate cost of goods based on category averages and strategic planning

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Manage analytics usage throughout the function accomplish strategic goals

  • Leverage data to inform decision-making for strategy development and adjustments as necessary

  • Lead team to track platform engagement and effectiveness through appropriate analytical tools

#LI-JB1

Qualifications

About You

  • Product-obsessed

  • Curative lens on what is innovative

  • Capable of synthesizing data to drive business decisions

  • Forward-looking, strategic thinker

  • Trend-hunting mindset

Experiences You Have

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

  • Product brief development

How You Will be Successful

  • Strategic agility

  • Financial fluency

  • Disruptive mindset

  • Insights driven

  • Consumer-first

  • Change champion

Job: Marketing

Primary Location: Americas-US-CAA-Culver City

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1911380

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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