The Estee Lauder Companies Consumer Marketing Manager - Aveda in Diegem, Belgium

Consumer Marketing Manager - Aveda

Brand: Aveda

Description

  • Build the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Merchandiser, Brand Manager and Online teams

  • Defines the launch and promotional calendar across all channels, working closely with Product Marketing

  • Define the key messages for consumer communication

  • Drive campaign performance analyses

  • Define the advertising and distribution mix for the upcoming year

  • Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience

  • Drive and adapts the Global / Regional marketing strategy to maximize local relevancy

  • Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities

  • Translate local consumer insights into marketing and selling opportunities

  • Define how the Consumer Journey(s) should look like, combining all communication and distribution channels

Qualifications

  • Background in Consumer driven industry, and/or retail (beauty) industry), preferably Luxury brands

  • High energy level,

  • Budget management experience

  • Financial modeling and analysis knowledge

  • Very strong communication skills,

  • Creative/innovative thinking

  • Excellent team player and interpersonal skills,

  • Organization skills and an orientation to detail, self-motivation,

  • Open-mindedness.

  • Excellent written and spoken communications in Dutch, English and French

  • Enthusiastic, Ambitious go-getter with an eye for details

  • Analytical and numerate

  • Demonstrate flexibility and agility

  • Build strong relationship with key stakeholders across all levels

  • Optimistic and can-do attitude

  • Brilliant Execution Mindset

Job: Marketing

Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 190518