The Estee Lauder Companies Consumer Marketing Manager - Aveda in Diegem, Belgium

Consumer Marketing Manager - Aveda

Brand: Aveda

Description

  • Together with the Brand Manager you ensure clear objectives are set for any campaign. The Brand owns the overall marketing and digital strategy and works closely with the Consumer Engagement and E-commerce functions; preparing briefs with clear objectives and KPIs per campaign, planning budgets, reviewing plans etc.

  • Define the key messages for consumer communication

  • Drive campaign performance analyses

  • Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities

  • Define the advertising and distribution mix for the upcoming year

  • Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience

  • Define how the Consumer Journey(s) should look like, combining all communication on an omnichannel level

  • Build the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Merchandiser, Brand Manager and Online teams

  • Analyse, interpret and convert customer needs into a digital brand strategy

  • Translate local consumer insights into marketing and selling opportunities

Qualifications

  • Background in a Digital Agency, Consumer driven industry, and/or retail (beauty) industry), preferably Luxury brands

  • You have customer-oriented, conceptual thinking out-of-the-box mindset

  • Incredible persuasion skills based on your broad knowledge of thedigital world

  • Eye for digital trends

  • Excellent written and spoken communications in Dutch, English and French

  • High energy level

  • Budget management experience

  • Financial modeling and analysis knowledge

  • Very strong communication skills,

  • Excellent team player and interpersonal skills,

  • Organization skills and an orientation to detail, self-motivation,

  • Open-mindedness.

  • Enthusiastic, ambitious go-getter with an eye for details

  • Demonstrate flexibility and agility

  • Build strong relationship with key stakeholders across all levels

  • Optimistic and can-do attitude

  • Brilliant Execution Mindset

Job: Marketing

Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 190518