The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Consumer Marketing Manager - Estée Lauder in Diegem, Belgium
Consumer Marketing Manager - Estée Lauder
Brand: Estée Lauder - Brand
It is 1976 when the beauty industry is led by men. Estée creates 4 skincare products in her uncle’s garage in Queens, New York and decides to build a beauty empire. But not in the traditional way: Estée would break all the rules in her way to the top.
Estée was a pioneer in marketing and in sales. She created some beauty industry firsts that are still used today. Ever heard of gift with purchase? And in a world of cremes, Estée created the first repair serum: Advanced Night Repair.
Estée Lauder's mission is to help women feel confident and beautiful.
Today we still spread her message in everything we do.
Do you want to be part of this extraordinary journey to work for (and with) the mother brand of Estée Lauder Companies ?
As Consumer Marketing Manager , you will build the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Merchandising, Brand Management and Online teams. You will report to the Brand Manager.
Build and drive the 360° marketing plan across all channels
Drive A&P mix optimization both advertising and trade (COOP) by leveraging consumer insights and trade activations synergies
Defines the consumer journey(s) combining all communication and distribution channels on all consumer facing activations to offer a seamless consumer journey across channels
Derives and adapts the Global/Regional marketing strategy to maximize local relevancy
Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
Translate local consumer insights into marketing and selling opportunities
Defines marketing strategy based on analysis of competitive landscape and trends in markets, customers, products, prices, and channels to identify opportunities for growth and profit enhancement
Collects and understands best practices from region, commercial and digital team
Defines and owns the Consumer Journey(s), combining all communication and distribution channels
Define the advertising and distribution mix for the upcoming year including the Paid, Owned, Earned and COOP
Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
Builds the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing and Online teams, and defines the CRM strategy, in collaboration with online
Defines and aligns on the Consumer Calendar (launches, online key moments, retailers activities) for all channels, working closely with Product Marketing, Online, Trade,…
Analyse, interpret and convert customer needs into brand strategy in a seamless way both offline and online
Drives campaign performance analyses
Drives A&P spend allocation while in charge of A&P budget and optimization
Contributes to LRP building, in particular A&P lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROAS (Return on Advertising Spend)
Manage the Consumer Marketing team, including Consumer Engagement and Influencer Management (ex PR)
Background in digital/media agency, consumer driven industry, and/or retail (beauty) industry, preferably luxury brands
We target at least 5 years’ experience
Broad knowledge of the digital world
Budget and P&L management experience
Financial modelling and analysis
People management experience and/or a talent for transversal management
Very strong communication skills, creative/innovative thinking, excellent team player and interpersonal skills
Customer-oriented, conceptual thinking out-of-the-box mindset – entrepreneurial approach is key
Analytical and numerate
Dare to dream big and can do so in long-term strategical way
Eye for trends and innovation both offline and online
Experience with driving agencies
Willing to travel to the Netherlands and Luxembourg
Excellent written and spoken communications in Dutch, English and French
Organization skills and an orientation to detail, self-motivation, high energy level
Enthusiastic, Ambitious, go-getter with an eye for details
Demonstrate flexibility and agility
Build strong relationship with key stakeholders across all levels
Being able to join the team around a joint purpose
Optimistic and can-do attitude with high energy level
Brilliant Execution Mindset
Ability to lead energize & develop performing team
Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1919315