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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Consumer Marketing Manager - Estée Lauder in Diegem, Belgium

Consumer Marketing Manager - Estée Lauder

Brand: Estée Lauder - Brand

Description

It is 1976 when the beauty industry is led by men. Estée creates 4 skincare products in her uncle’s garage in Queens, New York and decides to build a beauty empire. But not in the traditional way: Estée would break all the rules in her way to the top.

Estée was a pioneer in marketing and in sales. She created some beauty industry firsts that are still used today. Ever heard of gift with purchase? And in a world of cremes, Estée created the first repair serum: Advanced Night Repair.

Estée Lauder's mission is to help women feel confident and beautiful.

Today we still spread her message in everything we do.

Do you want to be part of this extraordinary journey to work for (and with) the mother brand of Estée Lauder Companies ?

As Consumer Marketing Manager , you will build the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Merchandising, Brand Management and Online teams. You will report to the Brand Manager.

Mission

  • Build and drive the 360° marketing plan across all channels

  • Drive A&P mix optimization both advertising and trade (COOP) by leveraging consumer insights and trade activations synergies

  • Defines the consumer journey(s) combining all communication and distribution channels on all consumer facing activations to offer a seamless consumer journey across channels

Key Activities

  • Derives and adapts the Global/Regional marketing strategy to maximize local relevancy​

  • Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities​

  • Translate local consumer insights into marketing and selling opportunities​

  • Defines marketing strategy based on analysis of competitive landscape and trends in markets, customers, products, prices, and channels to identify opportunities for growth and profit enhancement

  • Collects and understands best practices from region, commercial and digital team ​

  • Defines and owns the Consumer Journey(s), combining all communication and distribution channels​

  • Define the advertising and distribution mix for the upcoming year including the Paid, Owned, Earned and COOP

  • Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience​

  • Builds the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing and Online teams, and defines the CRM strategy, in collaboration with online​

  • Defines and aligns on the Consumer Calendar (launches, online key moments, retailers activities) for all channels, working closely with Product Marketing, Online, Trade,… ​

  • Analyse, interpret and convert customer needs into brand strategy in a seamless way both offline and online

  • Drives campaign performance analyses​

  • Drives A&P spend allocation while in charge of A&P budget and optimization​

  • Contributes to LRP building, in particular A&P lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROAS (Return on Advertising Spend) ​

  • Manage the Consumer Marketing team, including Consumer Engagement and Influencer Management (ex PR)​

Qualifications

Professional Qualifications

  • Background in digital/media agency, consumer driven industry, and/or retail (beauty) industry, preferably luxury brands

  • We target at least 5 years’ experience

  • Broad knowledge of the digital world

  • Budget and P&L management experience

  • Financial modelling and analysis

  • People management experience and/or a talent for transversal management

  • Very strong communication skills, creative/innovative thinking, excellent team player and interpersonal skills

  • Customer-oriented, conceptual thinking out-of-the-box mindset – entrepreneurial approach is key

  • Analytical and numerate

  • Dare to dream big and can do so in long-term strategical way

  • Eye for trends and innovation both offline and online

  • Experience with driving agencies

  • Willing to travel to the Netherlands and Luxembourg

Personal Qualifications

  • Excellent written and spoken communications in Dutch, English and French

  • Organization skills and an orientation to detail, self-motivation, high energy level

  • Open-mindedness

  • Enthusiastic, Ambitious, go-getter with an eye for details

  • Demonstrate flexibility and agility

  • Build strong relationship with key stakeholders across all levels

  • Being able to join the team around a joint purpose

  • Optimistic and can-do attitude with high energy level

  • Brilliant Execution Mindset

  • Ability to lead energize & develop performing team

Job: Marketing

Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1919315

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