The Estee Lauder Companies Senior Demand Planning Executive, Supply Chain, Hong Kong in Hong Kong, China

Senior Demand Planning Executive, Supply Chain, Hong Kong

Brand: Estée Lauder Companies Corporate Departments



The role of a Senior Demand Planning Executive is to support the overall business, financial & supply chain management process by rigorous management of the demand signals for the various product types and customer channels. The Senior Demand Planning Executive works with the Demand Planning Manager in the creation and management of the operational demand plan: the SKU-Channel forecast in the SAP Advanced Planning Optimizer (APO) System. They will also play a role in the Sales Inventory and Operations Planning (SIOP) process by working with the multi-functional teams (namely Supply Planning, Sales, Marketing and Finance) to assure tight alignment in the forecast (which will drive the supply, inventory & production plans) and financial plans.


  • Support Demand Planning Manager and Brands to develop the consensus forecast for the brands based on statistical forecast and sales & marketing activities such as promotions (GWP, local sets) and new product launches

  • Become a valued business partner for the Brands Management team

  • Prepare forecast data, develops an understanding of the used statistical forecast models

  • Maintain the Demand Planning Attributes & Masterdata such as Characteristics Value Combinations (CVCs), Product lifecycle (PLC’s), Demand Type (DT), Strategic Indicator (SI), History Start Date (HSD)

  • Lead the pre (Brand) SIOP meetings focusing on demand trends insights, building blocks assumptions,share scenarios planning based on risks & opportunity assessments and KPI results review

  • Lead the Demand Review section as part of the monthly SIOP meetings, focus the team on key trends insights and focus the team’s energy on strategic areas which makes the biggest impact to the business (e.g. key assumptions which assumptions went right/wrong, key demand drivers insights, cannibalization learnings for reapplication, key building blocks assumptions

  • Lead the brands forecast vs LE reconciliation process and ensure the variance is within acceptable tolerance and the major differences are captured as part of the risks & opportunities

  • Conduct forecast sufficiency & reasonability checks and share trends analysis insights and share recommendations

  • WFA (Weighted Forecast Accuracy) and Bias correction - conduct root-cause analysis for WFA and regular review of Bias to recommend intervention plans with the appropriate teams to drive WFA improvement

  • Leverage the regional Demand Planning networks, forecast templates and tools to learn/share/reapply best practices to improve results

  • Leverage SAP & BI reporting analytics (Bias, Attainment, Waterfall etc.) to correct forecast bias (i.e. minimize out of stocks / excess inventory) and improve consistency of attainment

  • Conduct New Product pre & post launch analysis with brands and regional demand planning team and recommend actions for future launches based on historical insights (pipeline, sell-in velocity, cannibalization, execution excellence

  • Support Brand and Finance team in the yearly budget preparation process



  • Strong analytical skills required

  • Good leadership & communication skills

  • three to five years of work experience with minimum of three years in demand planning function in similar industry

  • Basic knowledge of sales strategy and Brand positioning preferred

  • Consumer Packaged Goods industry experience - a plus

  • Proficient English and Chinese (Cantonese and Mandarin) language skills

  • Strong in excel and other personal computer skills required

  • Proficiency in SAP – a plus

Job: Inventory Management / Logistics

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1710934