The Estee Lauder Companies Assistant Manager, Consumer Engagement, Estée Lauder, Asia Pacific in Hong Kong, Hong Kong

Assistant Manager, Consumer Engagement, Estée Lauder, Asia Pacific

Brand: Estée Lauder


Position Summary:

This role, within the Consumer Marketing team, would be assisting the Consumer Engagement Manager to:

  • Develop consumer-centric activation programs for Skincare Blue Line

  • Develop digital & social media strategy, guidelines and contents to support hero franchises

  • Ensure the execution with excellence by the local markets

  • Identify, develop a network of highly effective agencies

Key measurements of success for the role would be

  • Quality of the campaign / project management with high quality assets production, strict time management & high level of contents adoption by local affiliates

Consumer Marketing Campaigns

  • Manage selected skincare (Blue Line) campaign projects from consumer marketing kick-off to assets delivery under the supervision of the line manager

  • Identify the right creative agency, brief effectively to drive engaging & cost effective activation programs. Manage agency along the way.

  • Provide feedback on creative – with consumer centric mindset

  • Create and consolidate campaign launch books

  • Communicate and manage campaign assets source files to local markets

  • Work closely with local markets on the local campaign plan and ensure maximization of regional & global assets

  • Work closely with Global Team on asset requests & delivery

  • Review campaigns performance and provide key learning / insights

  • Create Hero Pillars always on communications plan, strategy and relevant contents

  • Manage regional assets usage database

Social Media

  • Assist Line Manager in formulating APAC social media strategy

  • Ensure local markets follow “the essence” of the Global social media playbook while allowing local relevancy

  • Provide regular insights on trends / new social media format to the regional team, global team and local affiliates to maximize the potential of our social media platforms

  • Be the key POC of Global social media management platform “Sprinklr” and manage regional assets in the region

  • Work closely with local markets on new social media platforms launch if needed

  • Monitor local markets & competitors’ performance with Social Baker Analytic Tool and provide timely feedback

  • Partner with Corporate Marketing team to get relevant insights


  • Assist in managing Consumer Marketing Team expenses (e.g. shopping carts creation)


  • University Degree, preferred in Business, Marketing or Communication

  • At least 5/6 years’ experience in digital marketing or digital communication

  • Excellent understanding of social media, Global and Asian platforms

  • Experience in cosmetics industry with proven record of successful campaigns

  • Excellent English communication skills (verbal and written); any Asian language (verbal and written) is a plus

  • Very agile, capable to work under pressure

  • High attention to details

  • Experience in working with agencies to ensure quality & effective briefing

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 180664