The Estee Lauder Companies CRM Executive, Estee Lauder, Hong Kong in Hong Kong, Hong Kong
CRM Executive, Estee Lauder, Hong Kong
Brand: Estée Lauder
Reporting to the CRM Manager, Estee Lauder, Hong Kong - primary responsibilities are to assist in deployment of CRM strategies for the brand in Hong Kong and Macau.
Implement program execution on consumer engagement activities and lifecycle program with local initiatives.
Assist in system development to support loyalty points program and member profile management. Perform User Acceptance Test related to CRM development, change requests & problem logs.
Prepare and support campaign briefing, logistics arrangement and provide system training to other departments and frontline sales.
Support regular CRM reporting and prepare presentation for meetings
Develop consumer communications and collaterals across channels - direct mail, mobile messaging, email, tent card. Measure the effectiveness and fine-tune the execution with local business needs.
Drive database and campaign management by co-working with and monitoring vendors and IT on database maintenance, campaign execution and post-campaign result tracking. Be responsible to pull campaign lists on need basis. Support customer profile analysis and latest trends for CRM actions.
Coordinate and source gifts, venues, F&B arrangements, sample allocation for counter/customer events
Support CRM Manager on annual budget preparation and control monthly CRM expenses.
University graduate in Business Administration, Marketing, Statistics or related disciplines
2 years of experience in CRM, online, marketing or database management; prior experience in loyalty and retention is an advantage,
Fluent in spoken and written English and Chinese (Cantonese and Mandarin)
Strong analytical skills, sensitive to numbers
Good people skills, customer-centric and good business acumen
Self-motivating, creative, tech-savvy and sensible
Multi-task with ability to manage and meet deadlines
Highly proficient computer skills including Word, Excel and PowerPoint
Primary Location: Asia Pacific-CN-Hong Kong
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
Job Number: 184112