The Estee Lauder Companies CRM Executive, Estee Lauder, Hong Kong in Hong Kong, Hong Kong

CRM Executive, Estee Lauder, Hong Kong

Brand: Estée Lauder

Description

Reporting to the CRM Manager, Estee Lauder, Hong Kong - primary responsibilities are to assist in deployment of CRM strategies for the brand in Hong Kong and Macau.

  • Implement program execution on consumer engagement activities and lifecycle program with local initiatives.

  • Assist in system development to support loyalty points program and member profile management. Perform User Acceptance Test related to CRM development, change requests & problem logs.

  • Prepare and support campaign briefing, logistics arrangement and provide system training to other departments and frontline sales.

  • Support regular CRM reporting and prepare presentation for meetings

  • Develop consumer communications and collaterals across channels - direct mail, mobile messaging, email, tent card. Measure the effectiveness and fine-tune the execution with local business needs.

  • Drive database and campaign management by co-working with and monitoring vendors and IT on database maintenance, campaign execution and post-campaign result tracking. Be responsible to pull campaign lists on need basis. Support customer profile analysis and latest trends for CRM actions.

  • Coordinate and source gifts, venues, F&B arrangements, sample allocation for counter/customer events

  • Support CRM Manager on annual budget preparation and control monthly CRM expenses.

Qualifications

  • University graduate in Business Administration, Marketing, Statistics or related disciplines

  • 2 years of experience in CRM, online, marketing or database management; prior experience in loyalty and retention is an advantage,

  • Fluent in spoken and written English and Chinese (Cantonese and Mandarin)

  • Strong analytical skills, sensitive to numbers

  • Good people skills, customer-centric and good business acumen

  • Self-motivating, creative, tech-savvy and sensible

  • Multi-task with ability to manage and meet deadlines

  • Highly proficient computer skills including Word, Excel and PowerPoint

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 184112