The Estee Lauder Companies Education Manager, Estée Lauder, Asia Pacific in Hong Kong, Hong Kong

Education Manager, Estée Lauder, Asia Pacific

Brand: Estée Lauder



  • Support Regional Education & Artistry Director in the development of APAC Education 2.0, including focusing on Maximizing BA Influential Power & Leveraging Digital Assets for BAs Learning and Tools.

  • Teach and inspire Beauty Advisors about the elements of social/digital not only how it can help their business but ultimately turning from a traditional to consumer-influencing BAs

  • Planning strategically to propel the acceleration of BAs advocacy model, social, digital and omni activations

  • Guide and monitor the implementation and acceleration of BAs’ digital self-learning strategy in each market: leveraging ELX platform, YouCam, Regional Digital and Omni assets assisting markets on localization contents creation, analyzing & reporting on BAs learning and engagement progress with solid follow up plans.

  • Work closely & follow up with each market on social BA activations executions aligning with Consumer Marketing strategy, to elevate BAs & Makeup Artists from product experts to consumer-engaging social influencers.

  • Create bi-monthly BA Activation Newsletter, through this platform to share best practices across APAC region and lead social BA advocacy model.

  • An in-house news lead that provide trends, stories and activities to inspire across region on best practices

  • Support Education & Artistry Director on social content creation and development of skincare & makeup trends, by collaborating with Consumer Marketing and Global Makeup Artists.

  • Collaborate seamlessly with Consumer Marketing to 1) drive synchronized digital social calendar for consumer-facing & BA-facing, 2) drive markets’ BA social activation & tracking; and 3) strengthen the capability of markets’ education team on digital-led learning, social activation, Omni-experience.

Key measurements of success for the roles would be –

  • Initiation of Education 2.0 Strategy focusing on Maximizing BA Influential Power competencies & Leveraging Digital Assets to BAs learnings

  • BA Activation roll out with business impact.

  • Regional relevant social content creations on makeup/skincare trends.

The role would lead & own the following:

1) Maximize BA/MUA influential power

  • Drive & follow up with all markets in APAC region on BA activation roll out, working closely with Consumer Marketing on market executions.

  • Issue bi-monthly BA Activation Newsletter to share the best practice in APAC region, to further influence and motivate markets on driving BA activations.

  • Create social contents for regional relevant skincare & makeup trends and tips, by collaborating with Consumer Marketing and selective BA/MUA influencers from APAC region.

2) Drive digital led learning & digital-transformation of selling tools

  • Guide and monitor the implementation and acceleration of BAs’ digital self-learning strategy in each market

  • Maximize ELX as the key digital learning platform from each market:

1) Implement YouCam training with regional relevancy, follow up with markets on local roll out plan & execution

2) Assist markets on analyzing & reporting on BAs learning and engagement process with solid follow up plans.

  • Leverage Omni Chanel assets & tools for BA learning, e.g. leverage the usage of Makeup & Skincare iPad in store, to facilitate consumer experiencing journey and selling in store.

3) Capability building

  • Build capability in Education Managers from APAC region to support the revolution of BA/MUA social activation and movement, especially focusing on digital learning and new way of classroom training & in-store coaching.

  • Build the relationship with selective BA/MUA influencers from each market for the social content creations, also elevate their capabilities and creativities in social content creations, to ensure an impactful social influence with regional relevancy.


  • Diploma / Degree holder;

  • Minimum 6 years of Education & Retail Sales experience in cosmetic and beauty industry with proven records in classroom delivery and field culture development expertise. Experience in Digital/Social Media/e-Commerce is highly encouraged;

  • Strong command of English with secondary language available in both verbal and written communication, as well as presentation skills;

  • Social/Digital savvy, able to capture the latest trends and activities from social and adapt into it rapidly with creative ideas and action plans;

  • Solid cosmetic & beauty industry training background;

  • Strong and Estee Lauder-fit Presence & Style;

  • Strong people skills and communication skills to influence and develop relationship cross functions, affiliates, regional and global;

  • Understand Asian prestige cosmetic market (in channels and competition) and embrace different culture relevancy among markets

Job: Education / Training

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 183942