The Estee Lauder Companies Education Manager, Estée Lauder, Asia Pacific in Hong Kong, Hong Kong
Education Manager, Estée Lauder, Asia Pacific
Brand: Estée Lauder
Support Regional Education & Artistry Director in the development of APAC Education 2.0, including focusing on Maximizing BA Influential Power & Leveraging Digital Assets for BAs Learning and Tools.
Teach and inspire Beauty Advisors about the elements of social/digital not only how it can help their business but ultimately turning from a traditional to consumer-influencing BAs
Planning strategically to propel the acceleration of BAs advocacy model, social, digital and omni activations
Guide and monitor the implementation and acceleration of BAs’ digital self-learning strategy in each market: leveraging ELX platform, YouCam, Regional Digital and Omni assets assisting markets on localization contents creation, analyzing & reporting on BAs learning and engagement progress with solid follow up plans.
Work closely & follow up with each market on social BA activations executions aligning with Consumer Marketing strategy, to elevate BAs & Makeup Artists from product experts to consumer-engaging social influencers.
Create bi-monthly BA Activation Newsletter, through this platform to share best practices across APAC region and lead social BA advocacy model.
An in-house news lead that provide trends, stories and activities to inspire across region on best practices
Support Education & Artistry Director on social content creation and development of skincare & makeup trends, by collaborating with Consumer Marketing and Global Makeup Artists.
Collaborate seamlessly with Consumer Marketing to 1) drive synchronized digital social calendar for consumer-facing & BA-facing, 2) drive markets’ BA social activation & tracking; and 3) strengthen the capability of markets’ education team on digital-led learning, social activation, Omni-experience.
Key measurements of success for the roles would be –
Initiation of Education 2.0 Strategy focusing on Maximizing BA Influential Power competencies & Leveraging Digital Assets to BAs learnings
BA Activation roll out with business impact.
Regional relevant social content creations on makeup/skincare trends.
The role would lead & own the following:
1) Maximize BA/MUA influential power
Drive & follow up with all markets in APAC region on BA activation roll out, working closely with Consumer Marketing on market executions.
Issue bi-monthly BA Activation Newsletter to share the best practice in APAC region, to further influence and motivate markets on driving BA activations.
Create social contents for regional relevant skincare & makeup trends and tips, by collaborating with Consumer Marketing and selective BA/MUA influencers from APAC region.
2) Drive digital led learning & digital-transformation of selling tools
Guide and monitor the implementation and acceleration of BAs’ digital self-learning strategy in each market
Maximize ELX as the key digital learning platform from each market:
1) Implement YouCam training with regional relevancy, follow up with markets on local roll out plan & execution
2) Assist markets on analyzing & reporting on BAs learning and engagement process with solid follow up plans.
- Leverage Omni Chanel assets & tools for BA learning, e.g. leverage the usage of Makeup & Skincare iPad in store, to facilitate consumer experiencing journey and selling in store.
3) Capability building
Build capability in Education Managers from APAC region to support the revolution of BA/MUA social activation and movement, especially focusing on digital learning and new way of classroom training & in-store coaching.
Build the relationship with selective BA/MUA influencers from each market for the social content creations, also elevate their capabilities and creativities in social content creations, to ensure an impactful social influence with regional relevancy.
Diploma / Degree holder;
Minimum 6 years of Education & Retail Sales experience in cosmetic and beauty industry with proven records in classroom delivery and field culture development expertise. Experience in Digital/Social Media/e-Commerce is highly encouraged;
Strong command of English with secondary language available in both verbal and written communication, as well as presentation skills;
Social/Digital savvy, able to capture the latest trends and activities from social and adapt into it rapidly with creative ideas and action plans;
Solid cosmetic & beauty industry training background;
Strong and Estee Lauder-fit Presence & Style;
Strong people skills and communication skills to influence and develop relationship cross functions, affiliates, regional and global;
Understand Asian prestige cosmetic market (in channels and competition) and embrace different culture relevancy among markets
Job: Education / Training
Primary Location: Asia Pacific-CN-Hong Kong
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 25 % of the Time
Job Number: 183942