The Estee Lauder Companies Marketing Analytics Manager, Corporate Marketing, Hong Kong in Hong Kong, Hong Kong

Marketing Analytics Manager, Corporate Marketing, Hong Kong

Brand: Estée Lauder Companies



40% -

Take the initiative in delivering analytics solutions to deliver Hong Kong’s Analytics

roadmap, integrated as part of the affiliate’s business strategy with a

particular focus on




Program analytics




the delivery of the Advanced Analytics strategy and rollout.


project requests


and Digital campaign analysis





30% -

Build strong relationships and co-ordinate with IT, as well as key internal

stakeholders to design analytics solutions that brings together Consumer

Analytics, Market Intelligence, Online and other related analytical data sets

to addresses the current and future business needs

30% -

Independently manage the engagement of existing and/or new vendor resource for

the delivery for the focus areas above. Lead the budget management for these

vendors. This will require decision making and problem solving to determine the

resources and budget required to deliver said projects, with minimal guidance

from the director.


a leadership role in internal Self Service Analytics tools, which involves the

management of an indirect external consultant and the delivery of basic

training to business users, which will provide insights in ongoing improvement

and adaptation of the CRM strategy at the affiliate and regional level.




Degree in Statistics, Mathematics or related discipline


years of working in analytics roles, with experience in retail analytics.


leadership and influencing skills, as well as project management processes to

ensure accurate and timely delivery of analytical projects


in complex working environments able to work through ambiguity, manage

stakeholders and have delivered major analytics projects


in leading analytics teams and growing/developing that team to meet business



or in-depth understanding of the development in Data visualization tools

(Tableau, Qlik Sense etc.),

Report Automation, Using Advanced analytical tools such as SAS, SPSS, R

develop analysis from Regression models, Clustering, and Specialist retail

analytics (Marketing mix modeling, Price volume analysis, Known value item

analysis) etc.


understanding of the concepts in Modern Multi-touch, multi-channel marketing

(CRM, Social, Digital Traditional, etc.), Big data and data warehousing,

Campaign management / marketing automation, Promotion tracking and reporting

(including control groups), Quantitative and Qualitative market research,

Online marketing, e-commerce and web analytics, How to leverage

Industry/Competitive data, Loyalty program design and measurement, Strong

project management, organizational, interpersonal and analytical skills

Fluent written and spoken English skills &


Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 190261