The Estee Lauder Companies Product & Retail Marketing Manager, GLAMGLOW & Smashbox, Asia Pacfic in Hong Kong, Hong Kong

Product & Retail Marketing Manager, GLAMGLOW & Smashbox, Asia Pacfic

Brand: Glamglow

Description

POSITION SUMMARY:

Bridge between Global & Markets to provide holistic

& strategic marketing direction and execution support to APAC markets via

continuous partnership with Global/Region/Market key stakeholders. Tailors and initiates

regional marketing programs/toolkit to meet unique regional/local needs, while

protecting Glamglow and Smashbox brand equity and ensuring execution excellence

of the brand. Position directly reports to Regional Director, with support from

one direct-report Marketing Executive.

MAINJOB RESPONSIBILITIES:

Manage Glamglow and Smashbox product and retail

marketing functions:


Responsible for APAC markets with holistic toolkits

for all key launches and brand always-on programs


Participate in

developing key categories innovation strategy and support cadence


Support the

development of APAC-specific retail marketing program, supporting key launches

with animations, promotions, and other retail activations. Guide and monitor affiliate execution,

conduct recap report/ learning and sharing

Foster

a strong marketing community with Regional, Global and Affiliate


Work with all marketing functions, including

consumer engagement, to drive a holistic retail/ consumer experience


Point of contact of key corporate marketing

initiatives


Provide regular sharing & connect session among

marketing communities


Manage efficient communication & information

sharing from Global to Affiliates

Accountabilities:


Product

Strategy

  • Responsible for the rolling 18-month product support

calendar for the Region

  • Champion regional unique category & consumer

insight to facilitate upstream product & concept development

  • Provides regular reporting to Management and

Global/Regional teams.

  • Ensure the development of APAC-specific innovation

needs and go-forward strategy


Retail Program

Development and Launch Support

  • Develop holistic brief for key regional programs (key

launches, resupport and always-on) to guide program support development

  • Follow regional strategy to develop Retail thematic

campaign idea and consumer experience flow

  • Partner with cross function team (Consumer Engagement,

Education, Sales, VM) to create and/or to ensure program relevancy &

sufficiency for the markets.

  • Manage PO, shopping cart, code creation,

IMW bulletin and collaterals process

  • Expense management

Pricing

  • Manage all product

categories strategic pricing to ensure driving long term profitability for the

brand

  • Ensure adequate new product pricing guideline is set for new

launches by

partnering & influencing Global / Affiliate

  • Ensures the pricing guideline is properly executed in

markets.


SKU Management

  • Collaborates with global/Regional team on SKU

management initiatives

  • Facilitates Line edits for the APAC region

Forecast

  • Ensures the forecast guideline is implemented

correctly in affiliate markets with the support of Regional Demand Planning

Team. Works directly with sub-regional

managers and retailers on newness forecasting.


Analysis and

Reporting

  • Analyzes sell-in/through information, market feedback

and competitor information on an ongoing basis with Regional Team to identify

regional needs and opportunities

  • Prepares regular updates to Management and Global

teams on the business trends based on syndicated panels

  • Gathers market and consumer intelligence on the APAC

market place and its key markets

COMMUNICATION

  • Fosters regular

communication of marketing-related topics with all relevant cross-functional

teams: Consumer Engagement, Forecasting, VM, Store Design, Online,

Education

  • Fosters regular

and transparent communication with Markets and Global Marketing.

Qualifications

Skills & Requirements

Education:

  • University Degree, preferably in Marketing related area

Work Experience:

  • Minimum of 5 years working experience in a similar capacity, preferably in the cosmetics industry, luxury retail experience and/or with regional exposure

  • Proven experience in handling/creating digital-lead marketing initiatives in beauty/luxury industry

  • Sound knowledge in e-commerce in the luxury/premium retail environment would be an advantage

Required languages

  • English

  • Mandarin/Japanese/Korean would be advantageous

Traveling expectations:

  • Participates Regular Market visits

  • Prepares and attends International/regional business meetings

  • Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow

Other:

  • Must have a persuasive communication style and be able to demonstrate strong communication skills with all levels of management of Marketing, Sales, and Education, Packaging, Creative and Copy teams.

  • Must demonstrate strong problem-solving capabilities.

  • Must possess clear and concise business writing skills. Be able to convey ideas in a concise and clear way.

  • Exceptional MS Office skills are required.

  • Occasional travel.

  • Strong interpersonal skills to interact with all levels of management.

  • Strong organization and planning skills.

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Job Number: 1819776