The Estee Lauder Companies Product & Retail Marketing Manager, GLAMGLOW & Smashbox, Asia Pacfic in Hong Kong, Hong Kong
Product & Retail Marketing Manager, GLAMGLOW & Smashbox, Asia Pacfic
Bridge between Global & Markets to provide holistic
& strategic marketing direction and execution support to APAC markets via
continuous partnership with Global/Region/Market key stakeholders. Tailors and initiates
regional marketing programs/toolkit to meet unique regional/local needs, while
protecting Glamglow and Smashbox brand equity and ensuring execution excellence
of the brand. Position directly reports to Regional Director, with support from
one direct-report Marketing Executive.
Manage Glamglow and Smashbox product and retail
Responsible for APAC markets with holistic toolkits
for all key launches and brand always-on programs
developing key categories innovation strategy and support cadence
development of APAC-specific retail marketing program, supporting key launches
with animations, promotions, and other retail activations. Guide and monitor affiliate execution,
conduct recap report/ learning and sharing
a strong marketing community with Regional, Global and Affiliate
Work with all marketing functions, including
consumer engagement, to drive a holistic retail/ consumer experience
Point of contact of key corporate marketing
Provide regular sharing & connect session among
Manage efficient communication & information
sharing from Global to Affiliates
- Responsible for the rolling 18-month product support
calendar for the Region
- Champion regional unique category & consumer
insight to facilitate upstream product & concept development
- Provides regular reporting to Management and
- Ensure the development of APAC-specific innovation
needs and go-forward strategy
Development and Launch Support
- Develop holistic brief for key regional programs (key
launches, resupport and always-on) to guide program support development
- Follow regional strategy to develop Retail thematic
campaign idea and consumer experience flow
- Partner with cross function team (Consumer Engagement,
Education, Sales, VM) to create and/or to ensure program relevancy &
sufficiency for the markets.
- Manage PO, shopping cart, code creation,
IMW bulletin and collaterals process
- Expense management
- Manage all product
categories strategic pricing to ensure driving long term profitability for the
- Ensure adequate new product pricing guideline is set for new
partnering & influencing Global / Affiliate
- Ensures the pricing guideline is properly executed in
- Collaborates with global/Regional team on SKU
- Facilitates Line edits for the APAC region
- Ensures the forecast guideline is implemented
correctly in affiliate markets with the support of Regional Demand Planning
Team. Works directly with sub-regional
managers and retailers on newness forecasting.
- Analyzes sell-in/through information, market feedback
and competitor information on an ongoing basis with Regional Team to identify
regional needs and opportunities
- Prepares regular updates to Management and Global
teams on the business trends based on syndicated panels
- Gathers market and consumer intelligence on the APAC
market place and its key markets
- Fosters regular
communication of marketing-related topics with all relevant cross-functional
teams: Consumer Engagement, Forecasting, VM, Store Design, Online,
- Fosters regular
and transparent communication with Markets and Global Marketing.
Skills & Requirements
- University Degree, preferably in Marketing related area
Minimum of 5 years working experience in a similar capacity, preferably in the cosmetics industry, luxury retail experience and/or with regional exposure
Proven experience in handling/creating digital-lead marketing initiatives in beauty/luxury industry
Sound knowledge in e-commerce in the luxury/premium retail environment would be an advantage
Mandarin/Japanese/Korean would be advantageous
Participates Regular Market visits
Prepares and attends International/regional business meetings
Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow
Must have a persuasive communication style and be able to demonstrate strong communication skills with all levels of management of Marketing, Sales, and Education, Packaging, Creative and Copy teams.
Must demonstrate strong problem-solving capabilities.
Must possess clear and concise business writing skills. Be able to convey ideas in a concise and clear way.
Exceptional MS Office skills are required.
Strong interpersonal skills to interact with all levels of management.
Strong organization and planning skills.
Primary Location: Asia Pacific-CN-Hong Kong
Job Type: Standard
Job Number: 1819776