The Estee Lauder Companies Senior Customer Relationship Management Manager, Asia Pacific in Hong Kong, Hong Kong

Senior Customer Relationship Management Manager, Asia Pacific

Brand: Estée Lauder Companies Corporate Departments



To support the growing APAC business needs, the Consumer & Digital Insight team is seeking a Senior Manager with main objective of supporting the brands, geographies and functions. The incumbent is required to :

  • Lead Consumer Engagement & Digital Insight projects from inception to delivery and then follow through of insights to actions

  • Advise the business how to use consumer & digital/social insights in a most effective and impactful manner

  • Strive to develop consumer/, social & digital insights becoming a competitive advantage for the company.



  1. Driving the consumer/digital/social insight agenda for region and brand marketing supporting the regional brand teams

Deliverables include:

  • Continuous delivery of consumer /social insights: driving brands adoption and execution of insights to action.

  • Taking briefs, planning and executing consumer/ social listening research programs

  • Developing a strong interface with the regional / affiliate stakeholders to inject consumer/ social

listening insights in decision making processes

  1. Establish leading edge consumer/social listening programs:

Deliverables include:

  • Develop & continuously enhance consumer/ social listening research approaches to support the organization’s digital & analytical ability and increase speed from insights to action

  • Ensure relevancy of the regional programs in the local markets – the incumbent will operate in some of the most exciting and challenging markets of the region, which vary significantly from market to market. Hence prior regional experience or knowledge of key markets in the region is important.

  1. Contribute to Digital Consumer Engagement Agenda:

Deliverables include:

  • Share best practices and extract learnings across the region to drive digital excellence

  • Critically reviews data & insights providers to raise the bar on provision of insights to region

  • Collaborate with other Digital practitioners to drive innovative programs and ways of working

  • Act as a digital insights leader and contribute knowledge, training programs and workshops to

increase skills & knowledge of the organization


  • University Degree, Marketing and/or Consumer Insights

  • Minimum 8 years working experience in similar roles and responsibilities, with experience in social/ digital insights

  • English and Cantonese/Mandarin/Korean/ Japanese would be advantageous

  • Minimum of 3 years working experience in a similar capacity, preferably in the cosmetics industry or luxury retail experience

  • Experience in working at regional level preferable

  • Self starter

  • Strong analytical skills & business sense

  • Good communication skills

  • Good stakeholder management skills

  • Very strong organization skills

  • Adept at working in highly matrixed environment

Personal Characteristics

Respected and enthusiastic leader

  • Displays integrity and builds trust

  • Emotionally even

  • Self confident

  • Takes Measured Risks

  • Optimistic and Perseveres

  • Genuinely interested in developing others

  • Makes others feel valued

Strategic Thinker

  • Strong Analytical mind and Conceptual Thinking

  • Innovative

Strong Communicator

  • Persuasive and engaging

  • Work cooperatively with peers, management, subordinates and other departments

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Travel: Yes, 25 % of the Time

Job Number: 184724