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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Regional Director, BECCA, Asia Pacific in Hong Kong SAR, China

Regional Director, BECCA, Asia Pacific

Brand: Glamglow

Description

Position Summary:

The Brand Director, APAC will be responsible for preparing BECCA for launch in new APAC markets and developing a sustainable long-term strategy for markets in which the brand already exists. Once the brand is launched/ integrated into new affiliates, the Brand Director is responsible for driving the business, achieving market share, growth and profitability targets for BECCA in APAC. The APAC Director will design and support the execution of the strategy for his/her Brands in the region, respecting overall brand position and adapting brand execution to be regionally relevant.

This position will be based in Hong Kong and will report into the Regional Director ELCV, Glamglow, Smashbox, Too Faced, and BECCA, and eventually supported by a marketing and operations team.

Roles & Responsibilities:

Regional Strategy

  • Develop the launch strategy for new markets as well as the integration strategy for existing markets for BECCA in APAC. This will include, amongst other topics:

  • Distribution and channel strategy

  • Product innovation, pricing, and assortment strategy

  • Retail experience strategy (e.g., visual merchandising, store design, education, and retail concepts)

  • Marketing communications, PR, social/digital strategy

  • Organizational design for branded and functional resources for both regional and affiliate organizations

  • Work with markets on the go-to-market execution plan and ultimately launch and/or integrate new markets

  • Imagines, defines and articulates the future 5-7 years forward. Identifies disciplines, skills, mindsets, processes, information, technologies/digital assets, and structures that will be required to deliver products to future consumers while simultaneously executing and delivering results in the present.

  • Designs the APAC Omni-channel strategy in partnership with E-Commerce, which includes determining success factors, operating plans and activities

  • Designs the APAC retail strategy focusing on compelling in-store experience as key consumer acquisition driver

  • Designs relevant implementation strategy for the brand in the region with feedback from markets:

  • Develops long term strategic plan objectives and strategies for the region covering:

  • Market Share growth gap and ambition

  • Distribution/Channel

  • Development (including Distributors)

  • Category Management

  • Communication (traditional & digital)

  • Financial

  • Defines regional Marketing Calendar including:

  • Priorities and resource allocation per category/products

  • Execution plans per category/products and channels

  • Defines specific tools as needed in region and specific distribution channels to support execution plans

  • Initiates development of Merchandising assets for the region as required by the different distribution channels

  • Develops and supervises distribution strategy in the region

  • Supervise APAC Education strategy

  • Defines/Builds Regional Trade Marketing strategy with Corporate Sales Director APAC

  • Provides input to Global Brand Senior Management to develop international strategy

  • Ensures an integrated regional brand strategy across all key functional areas: Marketing, Sales, Education, Digital, Marketing Communication and Visual Merchandising:

  • Approves final affiliate plans, marketing & media calendars

  • Ensures proper implementation of top door strategy in relevant markets and strong local execution of marketing programs

  • Monitors plan execution with special attention to major launches whilst concurrently driving basic business

  • Conducts post-launch evaluation analysis of major programs

  • Drives simplification of lengthy processes to focus on key data, speed and agility in decision making, interacting with global brand teams and translating into directional inputs and guidance to affiliates

  • Promotes and protects Brands identity and culture in the region, while ensuring that global Brand image and position are properly maintained

Leads and Develops People

  • Develops Brand teams in markets and regional office

  • Supports the selection and development of local team

  • Works with local leads to assess the strengths and developmental needs of team

  • Participates in goal setting, bonus objectives and performance reviews in collaboration with local Managers

  • Leads efforts to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of Brand operations in APAC (Ex: marketing, promotions, business partner contacts, process improvements)

  • Ensures the development and coaching of key talent

  • Behaves consistently with Brand values and leads by example

Regional P&L Responsibilities

  • Sets budget/targets and manages the regional P&L; supports the affiliate brand manager to deliver on targets and reviews performance on a monthly basis to jointly problem solve on issues and share insights/best practices

  • Proposes and obtain approval for market share, sales and profitability targets for the entire region from senior management (Brand and corporate)

  • Proposes targets across markets based on priorities/potential, ensuring overall regional targets are met

  • Responsible of achievement of overall regional financial goals

  • Responsible for delivery of financial/asset management targets at regional level

Qualifications

Skills & Requirements:

  • University Degree, preferably in Business related area with minimum of 15 years of relevant experience in a product-oriented, consumer driven company

  • In-depth market knowledge (distribution, customers, competition, etc…)

  • Experience in managed one or more brands on a multi-national level successfully

  • Participates Regular Market visits

  • Prepares and attends International/regional business meetings

  • Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow

  • Luxury & Retail expert with a thorough understanding of the Brands

  • Possess an entrepreneurial spirit

  • Proven strong team coaching and leadership skills

  • Proven negotiation skills

  • Proven ability to influence and positively lead across a matrix environment of increasing complexity

  • Ability to build productive relationships internally and externally through influence and collaborative communication

  • Must have a persuasive communication style and be able to demonstrate strong communication skills with all levels of management of Marketing, Sales, and Education, Packaging, Creative and Copy teams

  • Must demonstrate strong problem-solving capabilities

  • Must possess clear and concise business writing skills. Be able to convey ideas in a concise and clear way

  • Strong interpersonal skills to interact with all levels of management

  • Strong organization and planning skills

  • Exceptional MS Office skills are required

  • Proficient in English, knowing Mandarin/Japanese/Korean would be advantageous

Job: Strategy / Business Development

Primary Location: Asia Pacific-CN-Hong Kong, SAR of China

Job Type: Standard

Schedule: Full-time

Job Number: 1915683

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