The Estee Lauder Companies Online Retail/ Omni Channel Manager in Johannesburg, South Africa
Online Retail/ Omni Channel Manager
Brand: Estée Lauder Companies Corporate Departments
Drive growth of Online Retailers, Pure Players and 3rd Party platforms, and acceleration of Omni Channel programs.
Support the online retail coordinators in planning, coordinating and facilitating Online Retail activities, with aim of accelerating Brands' sales via Retailers’, Pure Players and 3rd Party online platforms.
Identify/foster further Brands' Online ecommerce opportunities via retailers and 3rd party platforms in close partnership with local and regional stakeholders.
Omni-channel functionality and customer loyalty/reward/CRM opportunities via online channels are key focuses for this role, be it via ELC’s own CRM framework, or within Retailer’s reward programs.
KEY ROLES & RESPONSIBILITIES
Ensure Customer and Market Growth
Work with Brands and Online retail Coordinators to determine retailers specific online shopping marketing calendars and programs to drive sales, accelerate Brands' share of voice opportunities, and provide commercial points of differentiation versus own Brand sites and in-store commercial offers
Ensure timeliness of implementation of refresh schedules, online sales & marketing calendar for Retail Partners/3rd Party ecommerce stores; including supply of products/digital advertising assets.
Provide guidance on content creation for monthly refreshes and digital production agency when applicable.
Oversee and validate retailers/3rd Party online forecasting, such as for gift sets, including budgeting/allocation with Brand and regional teams
Liaise with necessary internal and external parties to ensure regular update of interactive tools where applicable in line with relevant product launches
Ensure correct implementation with Retail/3rd Party partners, performing Q&A and ongoing Brand boutiques validation – liaising with local and regional Brand/Online teams when needed.
Support Brands’ retail and online strategy using digital marketing channels, online activations, CRM and omnichannel opportunities
Continuously look for additional online Brand retail opportunities to increase contribution of Retailer Online sales to total Online retail performance
Manages Operational effectiveness
Oversee and manage the Online Retailer/3rd Party P&Ls in conjunction with Online Retail coordinators and Brand team
Work closely with retailers/3rd Party to ensure timely submission of Sales reports
SEM and Display advertising
Continuously monitor authorized Retailers and pure players presence and performance via performance media
Liaise with online team members to identify trade marketing opportunities around key launches/promotional activities
Review on a weekly basis Campaign Schedules with Online team, ensuring retailers specific campaigns are planned in conjunction with ELC’s own Online or Retailer digital marketing communications
Provide leadership and guidance to Online Retail coordinator in terms of Managing the launch and implementation of new online brand boutiques with retailers and 3rd Parties to drive incremental sales and increase ELC’s direct to consumer reach.
Improves Business Processes
Responsible for ensuring adherence with ELC financial and Supply Chain processes, to ensure proper forecasting and budget management.
Ensure budget spend efficiency
Create monthly and ad hoc reports to analyze marketing results. Run analysis of sales, traffic and conversion, and provide management report in SIOP meetings
Develop and manage ongoing strong relationship with retailers’ Online/marketing/merchandising teams to ensure that ELC brands benefit from strong visibility and support to drive recruitment and sales
JOB SPECIFICATIONS & EXPERIENCE:
The Online Retail /Omni Channel Manager is a head office based position, but travelling to, and spending time in, Retail Stores will be required on an ad-hoc basis, as per nature of projects implemented. Limited Regional Travel may be required from time to time.
Keen interest in Retail innovation to improve customer experience via new online and Omni channel services
Be commercially minded, to drive sales revenue opportunities across online retail channels
Strong negotiation capability essential, to align retail partners and ELC stakeholders (local and regional) in collaborative partnerships
Solid project management capability and experience essential.
Semi-Technical ability to perform online content refresh within existing frames and templates
In depth understanding of consumer engagement via digital and social media platforms
Marketing Degree/ Online Qualification
Key Personal Characteristics
Must have a solid team orientation with the ability to engage, focus, and influence others toward achieving specified goals within committed timeframe
Excellent oral and written communication skills
Ability to prioritize and respond effectively to daily requests for information, and solicit information from others.
Demonstrated organizational and project management skills with the ability to prioritize multiple tasks/projects based on business needs and drivers.
Ability to analyze issues, trouble shoot effectively and provide quick resolutions to technical fault
Very systematic, precise, logical, accurate and thorough approach to problem handling and project management
Business Development mindset.
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-ZA-GT-Johannesburg
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1810208