The Estee Lauder Companies ADF Product Manager in London, United Kingdom
ADF Product Manager
Brand: Aramis and Designer Fragrances
As the ADF Product Manager, you will develop and implement UK specific marketing strategy on DKNY, Aramis, Tommy Hilfiger with particular focus on image and profitability.
Managing the brands’ P&L ensuring that all strategic initiatives and new product development from the Global Team meets overall profitability target and are in-line with UK Market needs, you will deliver the timely and successful implementation and product management of the above brands – within budget.
Overseeing price promotion activity on DKNY.
Prepare fiscal budgets for approval by the Group Product Manager/Marketing Director on all brands. Ensure that sufficient budget is assigned to support planned activity to the highest standard (POS, Display, testers, advertising, GWP & samples)
Monitor monthly expenditure and keep within the budget. Any variance must be highlighted to the Group Product Manager and action taken to correct the situation.
Prepare product launch forecasting documents 12 months in advance and reviews including input from Field Management as necessary.
Communicate with Business Management Group in order to maximise forecasting accuracy and control.
Plan and implement the marketing programme in accordance to NY guidelines for the above specifying clear objectives and strategies for the UK and Eire markets.
Ensure that all previous activity is annualised to avoid any potential drop to turnover. Marketing plan to be approved by NY before implementation.
Update the Marketing Calendar with any amends and ensure its prompt communication to all internal departments.
Present calendar to Field Force (including National Accounts) and relevant Kites Croft Staff twice yearly.
Present plan at retailer strategy meetings, twice yearly.
Theme, source and book any necessary support activity, within budget and in keeping with the Brands’ Guidelines.
Develop sell-in presenters for the respective Marketing calendars timely and within budget whilst adhering to Brands’ Guidelines and Aramis and Designer Fragrances corporate guidelines.
Frequent store visits to observe major animations in store and to remain up to date on competitor activity. Working on counter at least once a year is also desirable.
Regularly consult GMW for any changes to the marketing programmes and react accordingly (marketing calendar updates, shipping dates, on counter dates, forecast deadlines for saleable and POS).
Regularly keep up to date on products’ performances at wholesale and retail throughout the year. (El Vis)
To monitor, analyse and feedback effectiveness of product launches, highlighting conclusions and recommendations for future activity (positive and negative).
Review sales promotion and advertising materials with the Marketing Director and the Visual Manager (where appropriate).
Seek new and effective ways to merchandise/promote products.
New Product Launches
- To work with the Group Product Manager on product launch pricing and to be responsible for their implementation and monitoring. Ensure all other departments are aware (Sales, BMG, PR and Education).
Assist the Group Product Manager/Marketing Director in the agreement of new product pricing, highlighting any potential issues on COGs.
Work with the Business Manager regarding communication to the Sales team.
To brief the media planning agency in order that they are aware of the brands’ guidelines so that they produce the most suited media plan.
Work with the Group Product Manager on the implementation of the National and Promotional Advertising Programme. To ensure it remains within budget.
Seek NY approval before confirming with media agency.
Liaison with the Advertising Agency in respect of advertisement production.
Keep Advertising Database updated with all changes.
Work closely with the Online Manager to ensure that all marketing and advertising plans include digital marketing, in accordance with the budget and the overall objectives, and to ensure the content is engaging and enhances user experience.
Identify new opportunities to drive visitors to our site(s) where appropriate.
Ensure that all local digital initiatives are approved by the relevant NY teams.
To keep abreast of the changes/updates in digital marketing from e-commerce to social media.
Develop support plan in conjunction with the Group Product Manager/Marketing Director and Visual Merchandising Manager. Ensure that this remains within budget and is in keeping with the Brands’ Guidelines.
Liaise with Purchasing Dept or direct to the Supplier on support material and implement production and distribution.
Ensure all internal departments are updated regularly on the latest plans.
Regular contact with Global Marketing to outline market needs, provide feedback on launches and any market trends or competitor activity.
Develop strong working relationship with retailer marketing contacts.
Develop strong working relationships across all internal departments at ELC.
- As requested by the Group Product Manager.
Proven Product Marketing experience with previous experience of the beauty industry and preferably an understanding of the UK Fragrance consumer.
Exhibiting proactiveness, commercial acumen and attention to detail is critical, as well as being organised and showcasing good management of own time and work load.
Must exhibit an ability to identify issues, develop creative options, and push for a resolution of unresolved issues.
Closing date for applications: Wednesday 19th December 2018
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1820705