The Estée Lauder Companies Global Jobs

Select Language

English
Mobile estee lauder Logo
GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies Clinique - Trade Marketing Manager in London, United Kingdom

Clinique - Trade Marketing Manager

Brand: Clinique

Description

The Trade Marketing Manager is responsible for developing and executing Clinique brand retail marketing strategy for the UK & Ireland.

This includes 3 key focus areas:

  • Building Trade Marketing Plans with the Product Marketing and Sales team by National Account

  • Flagship Retail Program – from creation to execution

  • Gift With Purchase/ promotional calendar, forecasting and budget management

  • Events: in-store events

  • Oversee the Bonus Time master, COOP budgets and GWP budget

The purpose of the role is to position Clinique as a key partner towards our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution. Working in partnership with our Product Marketing and Commercial Manger the Trade Marketing Manager is responsible for enhancing consumer experience and connection to the brand shaping and driving bespoke omni-channel retail marketing plans across the UK & Ireland, this to ensure strong commercial momentum.

You will provide the business with visibility on retail marketing plans and direction onto opportunities and risks. You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing. Fully responsible for the Event, Gift with Purchase and retail marketing budget

The role has 1 direct report and 1 indirect report however will work across many of the brand functions

Key roles and responsibilities, include:

  • Using insights into consumers’ profile and behaviours define a compelling marketing strategy for Clinique Flagship doors and increase consumers’ engagement and conversion to the Clinique brand

  • Shape and execute the retail marketing plan across UK & Ireland region.

  • Elevate the Brand Gift with Purchase program to attract a new consumer to the brand

  • Drive Clinique brand awareness across our key retailers positioning Clinique as a key partner to work with

  • Create marketing plans for individual top 10 doors (incl. Selfridges, Harrods and Brown Thomas)

  • Analytics: conduct competitors audits and benchmarking, trend tracking to identify risks and opportunities and shape retail marketing plans accordingly

  • Report on data and industry trends relating to retail categories

  • Set up best practice and reporting system in order to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness

  • Ensure smooth adaptation and integration of globally created content into Clinique marketing plans with key retailers.

  • Delivers a fully integrated plan ensuring strong coordination and alignment with the online team

  • Act as the Point of contact for Retail marketing direction working with key content stakeholders (Sales, Education, VM PR & Comms, CRM, Social…)

  • Track event and Gift performance per door to create a framework highlighting best practices

  • Define and drive Clinique retailers’ exclusive programs as well the retailer programs, including special events

  • Responsible to elevate and drive the overall in-store retail experience to deliver on business objective.

  • Direct liaison with Clinique Global Teams on strategy and product forecasting

  • Manage, motivate and develop the team

Qualifications

  • Previous experience working as a Retail/ Trade Marketing Manager building and executing plans

  • Great knowledge of the retail landscape in the UK and trends that are shaping the market

  • Strong commercial outlook and an ability to drive revenue growth through trade marketing activities.

  • Strong leadership experience

  • Hands on and with good attention to details

  • Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time

  • Highly motivated and passionate about retail marketing.

  • Result driven

  • Solid understanding of analytics and ability to drive relevant consumer insights that could lead to winning strategies at the point of sales

  • Reporting and ownership of budget

  • Experience of global brands an advantage

Job: Marketing

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1921823

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

DirectEmployers