The Estee Lauder Companies Consumer Intelligence Analyst in London, United Kingdom

Consumer Intelligence Analyst

Brand: Estée Lauder Companies Corporate Departments

Description

This exciting role supports the Head of Consumer Intelligence in developing a best-in-class CRM function for the Estée Lauder Companies (ELC) in the UK, critical to our wider Consumer Engagement strategy. The position plays a key role in leading the organisation’s CRM capabilities, working closely across our portfolio of Brands and for the broader Corporate functions to understand, analyse, and then connect with our consumers in new and innovative ways. The Consumer Intelligence Analyst will drive and elevate the analytical capabilities of the function and our business, sharing CRM insights and best practices to build overall media and consumer engagement strategies across all our brands. This is a business facing role and will be a key partner for our brands, across the rest of the Consumer Engagement function, and with our ELC Media and Data partners.

RESPONSIBILITIES

  • Champion the systematic use of Consumer KPI’s and their value through the business – supporting the brands in analysis and action

  • Advance the use of analytics, measurements and tracking tools for the function and brands

  • Support the Head of Consumer Intelligence in leading the relationship between our partners, education and marketing communities to drive capability

  • Use advanced database analytics to track consumer behaviour and engagement and develop segmented communication strategies to maximise annual spend, retention and loyalty

  • Drive adoption and scaling of self-service model for reporting, analytics and campaign performance

  • Become power user of company CRM system – BlueAnalyzer and key retailer analytical tools

  • Develop new analytic methodologies and tools to enhance speed-to-market and decision making

  • Define measurement, analysis and reporting frameworks for key corporate initiatives

  • Drive the integration of consumer analytics into measuring and informing more effective and efficient marketing planning and budget allocation (à A&P Optimisation, ROI Modelling)

  • Support brands in developing and implementing loyalty strategies

  • Partner with Consumer Insights to ensure relevant consumer metrics and measurements are designed and utilised to influence insights into action

  • Collaborate with the Online/Digital teams to guide multi-channel strategies, segmentation and testing

  • Assist with customer database management including vendor management, reporting & analytics, database maintenance and system enhancements, third party data flow processes, and quality control. Build a model of insights into action with our UK Data. Consolidate campaign results and case studies; share analysis, learnings and best practices

  • Applying analytical problem solving techniques to develop actionable insights based on market trends and conditions; Develop and present logical, concise findings and recommendations to various stakeholders within and outside of marketing

  • Integrate CRM analysis and best practice across the UK business, particularly with business and marketing analysts and the CRM community

  • Help maintain an automated upload template for sharing and analysing DM/Email/SMS campaign results for appropriate deployment to various stakeholders across ELC

  • Implement, apply and champion best practices regarding the measurement of A&P Optimisation, especially as it relates to marketing effectiveness and multi-channel campaign optimisation

  • Support the development of CRM education modules and seminars to elevate the education of all relevant CRM practitioners and all levels of management

  • Foster understanding of CRM strategies across all levels of the business via regular communication, including CRM Leadership Calls, Community Calls and workshops

Maintain focus on CRM at the corporate level by driving awareness of CRM big wins and trends

Qualifications

To perform this job successfully, an individual should meet the following requirements and qualifications:

CAPABILITIES

  • Analytical & strategic

  • Strong relationship management/interpersonal skills

  • Complex problem-solving, innovative and creative thinking

  • Excellent communication and presentation skills- enjoys sharing lernings with groups

  • Versatile and able to work under pressure to deliver multiple projects to a high quality

  • High attention to detail

  • Positive & proactive

TECHNICAL SKILLS

  • Advanced skills in Microsoft PowerPoint, Excel, Access or equivalent

  • Experienced in performing advanced analytics, segmentation, data mining and campaign management using SQL, SAS, SPSS, smartFocus/BlueAnalyzer or similar packages

  • Previous experience operating large-scale CRM systems or programs

EXPERIENCE/EDUCATION

  • Experience in CRM and Consumer Analytics with a proven track record of driving actionable insight

  • Experienced in CRM technology management, with an understanding of marketing and operational databases, segmentation, campaign management and statistical modelling

  • Passion for data-driven marketing and business intelligence; proven success in utilising analytics to provide strategic recommendations and drive concrete action

  • Experienced in successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices

  • Understanding of the interplay between online/social and traditional channels

  • Occasional travel to the Fareham Office will be required

Job: Marketing

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 183692