The Estee Lauder Companies CRM & Marketing Coordinator, Jo Malone London in London, United Kingdom
CRM & Marketing Coordinator, Jo Malone London
Brand: Jo Malone London
The CRM & Marketing Coordinator will be highly analytical, responsible for tracking CRM capture, managing BAU lifecycle campaigns, running post campaign analysis for all e-mail and DM campaigns and supporting the CRM & Social Media Manager.
Run monthly capture and quality reports for all boutiques, and report on capture progress against all targets. Maintain an excel record of YOY capture trends.
Work with the boutiques to provide support on capture best practice, sharing tips across boutiques, and working with other ELC brands to investigate different approaches.
Coordinate the Annual CRM Champion Seminar, arranging all travel and logistics.
Put together presentations and training resources for capture training.
Provide in-store visits and training support as required.
CRM: Campaign Management
Own ongoing campaign management for Lifecycle campaigns to include New Customer Cultivation, Birthday, Sampling and Conversion campaigns.
Own campaign management for New Store Opening DM and e-mail send.
Support CRM & Social Media Manager with e-mail data and campaign management as required.
Run SmartReporter post campaign analysis for all BAU and new product launch campaigns across DM and e-mail. Keep the Mailing results pivot table up to date and provide a summary of results.
Monthly tracking of Thankyou Note completion.
Provide proof-reading support for all letters and mailers.
Updating CRM KPI performance with basic metrics from the Trend Report.
Competitor research on CRM activity and market trends, presenting back results at Monthly Marketing Meetings.
Ad Hoc reporting and analysis.
Support CRM & Social Media Manager with implementation of GDPR initiatives.
CRM & Marketing: Analytics & Insight
Support CRM & Social Media Manager in providing customer insights on new product launches and ad hoc requests to feed into the wider Sales and Marketing team as required.
Analyse and provide a monthly review with insights of the brands MOB performance
Analyse and provide a monthly review with insights and trends in the market using NDP
Maintain competitor information relevant to Jo Malone London – fragrance launches, events, luxury brand activity.
Marketing: Pricing & Samples
Support Marketing Manager in twice yearly sample forecasting and management of the sample database taking ownership and management of samples database.
Responsible for managing monthly sample allocation to boutiques.
Support the Marketing Manager with the Pricing project
Raise and monitor PO’s as required in a timely and accurate manner.
Establish and maintain excellent relationships with cross-functional groups (Sales, BMG, Creative, PR, and Education).
Maintain strong awareness of boutique activity and build effective relationships with store staff and field personnel.
Assist with any other projects as assigned.
Proficient at dealing with complex data sets.
Experience with BlueVenn / SmartFocus CRM system is desirable.
Experience in CRM or an analytical role.
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 182342