The Estee Lauder Companies CRM & Marketing Coordinator, Jo Malone London in London, United Kingdom

CRM & Marketing Coordinator, Jo Malone London

Brand: Jo Malone London

Description

The CRM & Marketing Coordinator will be highly analytical, responsible for tracking CRM capture, managing BAU lifecycle campaigns, running post campaign analysis for all e-mail and DM campaigns and supporting the CRM & Social Media Manager.

Responsibilities

CRM: Capture

  • Run monthly capture and quality reports for all boutiques, and report on capture progress against all targets. Maintain an excel record of YOY capture trends.

  • Work with the boutiques to provide support on capture best practice, sharing tips across boutiques, and working with other ELC brands to investigate different approaches.

  • Coordinate the Annual CRM Champion Seminar, arranging all travel and logistics.

  • Put together presentations and training resources for capture training.

  • Provide in-store visits and training support as required.

CRM: Campaign Management

  • Own ongoing campaign management for Lifecycle campaigns to include New Customer Cultivation, Birthday, Sampling and Conversion campaigns.

  • Own campaign management for New Store Opening DM and e-mail send.

  • Support CRM & Social Media Manager with e-mail data and campaign management as required.

  • Run SmartReporter post campaign analysis for all BAU and new product launch campaigns across DM and e-mail. Keep the Mailing results pivot table up to date and provide a summary of results.

  • Monthly tracking of Thankyou Note completion.

  • Provide proof-reading support for all letters and mailers.

CRM: Other

  • Updating CRM KPI performance with basic metrics from the Trend Report.

  • Competitor research on CRM activity and market trends, presenting back results at Monthly Marketing Meetings.

  • Ad Hoc reporting and analysis.

  • Support CRM & Social Media Manager with implementation of GDPR initiatives.

CRM & Marketing: Analytics & Insight

  • Support CRM & Social Media Manager in providing customer insights on new product launches and ad hoc requests to feed into the wider Sales and Marketing team as required.

  • Analyse and provide a monthly review with insights of the brands MOB performance

  • Analyse and provide a monthly review with insights and trends in the market using NDP

  • Maintain competitor information relevant to Jo Malone London – fragrance launches, events, luxury brand activity.

Marketing: Pricing & Samples

  • Support Marketing Manager in twice yearly sample forecasting and management of the sample database taking ownership and management of samples database.

  • Responsible for managing monthly sample allocation to boutiques.

  • Support the Marketing Manager with the Pricing project

General

  • Raise and monitor PO’s as required in a timely and accurate manner.

  • Establish and maintain excellent relationships with cross-functional groups (Sales, BMG, Creative, PR, and Education).

  • Maintain strong awareness of boutique activity and build effective relationships with store staff and field personnel.

  • Assist with any other projects as assigned.

Qualifications

  • Experienced Excel

  • Proficient at dealing with complex data sets.

  • Experience with BlueVenn / SmartFocus CRM system is desirable.

  • Experience in CRM or an analytical role.

Job: Marketing

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 182342