The Estee Lauder Companies Estée Lauder Online Coordinator - Brand Site in London, United Kingdom

Estée Lauder Online Coordinator - Brand Site

Brand: Estée Lauder - Brand

Description

The Online Coordinator plays a crucial role supporting the Estée Lauder brand helping to drive the brand’s online strategy forward while ensuring a best-in-class consumer experience.

KEY RESPONSIBILITIES

  • Work closely with the Online Trading Manager & Content Executive to define site updates in accordance with the UK Marketing Calendar and Seasonal Focuses

  • Oversee all .NET input by the Online Assistant, ensuring products are set up correctly and merchandised effectively and Offer Codes are set-up and tested thoroughly

  • Be the team lead on all new site functional & content enhancements cascaded by the Global Ecommerce and Omnichannel Innovation team

  • Proactively seek opportunities to improve the customer journey and site experience, and manage the execution of all local initiatives - briefing the UK Production team, obtaining Global approval and performing rigorous QA

  • Work closely with the corporate Online Analyst to ensure all areas of the Website and any new developments are thoroughly and correctly tagged, and provide on-going reporting and analysis using Google Analytics to measure success and inform future marketing plans

  • Take ownership of stock allocation of new launches and limited life products, working closely with the Events Management team to set up website saleable stock allocations, escalating and resolving any discrepancies

  • Work closely with the OTM to manage the sample stock database ensuring all allocations are set up and usage monitored accurately

Email Marketing

  • Responsible for briefing in all programmed emails driving to EL.co.uk with support from the Online Assistant.

  • Monitor all email performance in terms of CTR/Open Rate/Conversion

  • Work closely with the Online Trading Manager on the Email strategy

  • Work closely with the Online Content Executive to actively seek opportunities to create a strong email calendar that targets our customer database efficiently

  • Work closely with the CRM team in understanding online customer purchase behaviour and own the CRM tools for the website database

  • Build and Extract all campaign data files from SmartFocus/BlueVenn

Affiliates

  • Implement the overall Affiliates strategy with guidance from the OTM

  • Manage Day-to-day maintenance of programme, including notifying publishers of launches, offers and uploading text links & banners

  • Identify new opportunities to partner with publishers for content creation or unique offers to grow affiliate business and feedback for discussion with OTM

  • Attend weekly calls with Linkshare Manager to monitor performance, track goals and update on new opportunities

  • Keep abreast of competitor affiliate activity

  • Manage Affiliates budget with support from OTM

  • Report back on sales/programme successes to the OTM

Line Management

  • Manage the Online Assistant as a direct report and be responsible for their personal development

  • Support the Online Assistant with the setting of PDP Goals and review these monthly

  • Act as a mentor to the Online Assistant, giving regular feedback on performance as well as ad-hoc training sessions to allow the direct report to drive development.

  • Feedback and update the Online Assistant Manager in weekly one-to-one meetings

Qualifications

  • Commercial awareness, numerate and analytical with experience and exposure in a retail trading environment

  • Strong communication skills, both written and verbally and confident in leading both internal and external meetings

  • Highly organised and have the ability to manage multiple projects

  • Ability to show initiative and enthusiasm for driving the online business in line with sales targets

  • Ability to establish and maintain strong relationships with internal teams and third parties

  • Experience in managing multiple projects and ability to prioritise in the interest of the business

  • Proficient in PowerPoint and intermediate knowledge of Microsoft Excel

  • Basic understanding of Adobe Photoshop

Closing date for applications: Thursday 3rd January 2018

Job: Marketing

Primary Location: Europe, Middle East, Africa-GB-ENG-London

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1821483