The Estee Lauder Companies Jo Malone Global Social Media Assistant Manager in London, United Kingdom
Jo Malone Global Social Media Assistant Manager
Brand: Jo Malone London
Jo Malone London is recruiting for a Global Social Media Assistant Manager for a fixed term contract.
They will be responsible for organising key functions and operations of the Global Social Media Team. From acting as a liaison with regions, to implementing and managing global social campaigns. The Global Social Media Assistant Manager will be responsible for helping to drive success of the brand’s social activities globally and in key markets, while ensuring we are delivering strong KPIs and growth across our all social platforms.
This is a key role within a very fast paced and changing environment; multi-tasking whilst maintaining a strong, strategic and holistic overview of markets, the brand and world of social media is critical to success. A proven track record working within a global team is also required as the role will be working closely across all markets.
The successful candidate will have a background in social media; preferably within the luxury industry, and be an organised and motivated individual with a strong attention to detail. Experience in paid social media, reporting and analytics is necessary. Excellent people skills are vital in order to build collaborative relationships within the organisation.
This role will report to the Global Social Media Manager and will be supported by the Global Social Media Co-ordinator and Trainee.
Act as programme lead and project manager for select campaigns, from planning and execution to reporting
Work with all markets globally to cascade global social strategy ensuring global alignment and consistency
Liaising with and acting as the first point of contact for select markets on day to day social activities, helping to implement a local in-market campaign
Preparing paid social guidelines for market implementation and producing wrap-up programme reports
Receiving success and areas for growth by developing monthly, quarterly, and annual reporting documenting the brands social media activities globally and by market, using reporting tools such as Socialbakers and Sprinklr
Mentor and develop global, regional and market teams on social media, supporting and helping to implement all global communications social initiatives
Propose innovative campaigns to extend brand presence socially, drive traffic to website(s) and boutiques, and increase engagement and loyalty
Working collaboratively to further build our creative team relationship
Supervise and collaborate with wider social media team on the following key responsibilities:
o Creatively and proactively engage consumers online to drive brand conversations and consumer relationships, utilising a brand-appropriate tone of voice
o On a regular basis, identify issues, patterns and trends in consumer comments/enquiries and funnel information to the appropriate departments
o Measure, synthesize, and share social media performance using standardised social media metrics; develop related recommendations
Maintain a high level of presentation and attention to detail in preparation of document
Ongoing research, monitoring, and reporting of key competitors in the social landscape
Highly creative, innovative, and resourceful mind-set
Excellent people skills: build collaborative relationships within a matrix organisation and with considerable geographical distance between teams
Ability to proactively reach out to and navigate amongst multiple constituents and regions
Sound judgment to drive optimal brand engagement in online beauty/brand communities; adhere to a clear, brand-appropriate tone of voice; and identify/escalate potential issues/crises
Strong knowledge and daily use of key social media
Willingness and ability to support and help drive “digitalisation” of brand teams, educating key brand personnel on social media
Net savvy (high engaged in social networking sites & all things Web 2.0)
The successful candidate will have a very well established social media background including an understanding of global channels; preferably within the luxury industry. Previous international experience and management of a global budget is essential. Excellent people skills, with a credible track record in mentoring, are vital in order to build collaborative relationships within a geographically stretched matrix organisation. Lastly faultless attention to detail is a must.
Proven related experience
Active daily life in online and social media; strong knowledge of latest trends and technologies
Luxury brand/beauty/fashion/entertainment experience a plus
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 192390