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The Estee Lauder Companies MAC - Senior Retail Marketing Manager in London, United Kingdom
MAC - Senior Retail Marketing Manager
The Senior manager Retail marketing is responsible for
developing and executing M.A.C brand retail marketing strategy for the UK &
Ireland. This includes 3 key focus areas:
- Top 10
doors & Free Standing Stores marketing strategy,
Visual Merchandising strategy
in-store events distortion as well as Brand events
The purpose of the role is to position M.A.C as a key
partner towards our retailers in line with the brand objectives as well as
drive brand distortion through strong event strategy and execution.
partnership with our flagship retailers and Free Standing Stores the Senior
manager Retail Marketing is responsible for enhancing consumer experience and
connection to the brand shaping and driving bespoke omni-channel retail
marketing plans across the UK & Ireland, this to ensure strong commercial
You will provide the business visibility on retail marketing plans and
direction onto opportunities and risks. Monitor marketing performance
per doors identifying best practices and influencing future plans, driving
revenue growth through marketing. Fully responsible for the Event, VM and
Retail marketing budget
Key roles and responsibilities, include:
Using insights into consumers’ profile and behaviours define a compelling marketing strategy for M.A.C top 10 doors to increase consumers’ engagement and conversion to the M.A.C brand in our top doors
Shape and execute the retail marketing plan across UK & Ireland region.
Drive M.A.C brand awareness across our key retailers positioning M.A.C as a key partner to work with
Manage and provide direction to the FSS Retail manager to ensure strong execution of M.A.C strategy in FSS in line with the Brand commercial objectives
Create marketing plans for individual top 10 doors (incl. Selfridges, Harrods and M.A.C Free Standing Stores)
Lead and Coordinate the creation and delivery of marketing materials and content for Retailers and FSS.
Analytics: conduct competitors audits and benchmarking, trend tracking to identify risks and opportunities and shape retail marketing plans accordingly
Report on data and industry trends relating to retail categories
Set up best practice and reporting system in order to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness
Ensure smooth adaptation and integration of globally created content into M.A.C marketing plans with key retailers. Drive adaptation of Global content toolbox into Marketing retail plans and execution.
Drive retailer local content creation to overcome any gaps left by Global content or build on a local opportunity
Responsible for content planning and management of the Brand Editorial content calendar
Delivers a fully integrated plan ensuring strong coordination and alignment with the online team
Act as the Point of contact for Retail marketing direction working with key content stakeholders (Sales, Artistry and Development team, PR&Coms…)
Track campaigns and content performance per door to create a framework highlighting best practices
Define and drive M.A.C retailers’ exclusive programs as well the retailer programs, including special events and Free Standing Stores retail marketing plans for M.A.C.
Define and drive an efficient Brand and retail event strategy anchored around two pillars: Content creation, sales activation
Manage the event manager to ensure strong delivery of this strategy and plan across: FSS and Retailers in-store distortionas well as Brand events
Responsible to elevate and drive the overall in-store retail experience (VM) for MAC in UK & Ireland to deliver on business objective.
Responsible for VM of new counter launches as well as current counter maintenance, optimization and redesign in line with the business roadmap.
Manage, motivate and develop a team of 6 with 3 direct reports
Previous experience working as a retail marketing manager
Previous experience in Event and Visual Merchandising.
Strong commercial outlook and an ability to drive revenue growth through marketing.
Strong leadership experience
Highly motivated and passionate about retail marketing.
Solid understanding of analytics
Reporting and ownership of budget
Experience of global brands an advantage
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 1926661
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.