The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Online Coordinator - Clinique.co.uk (Maternity Cover) in London, United Kingdom
Online Coordinator - Clinique.co.uk (Maternity Cover)
Brand: Estée Lauder Companies
The Online Coordinator plays a crucial role supporting the brand, driving the day to day running of the website and helping to drive the brand’s online strategy forward while ensuring a best-in-class consumer experience.
KEY ROLES & RESPONSIBILITIES
Work closely with the Ecommerce Manager to define site updates in accordance with the UK Marketing Calendar and Seasonal Focuses. Support in planning content and activity that supports Global and UK strategy, local promotions, trade plans, seasonal activities and key strategic priorities
Oversee and support on all CMS work by the Online Assistant, ensuring products are set up correctly and merchandised effectively and Offer Codes are set-up and tested thoroughly
Support the Ecommerce Manager on all new site functionality & content enhancements cascaded by the Global Ecommerce team
Proactively seek opportunities to improve the customer journey and site experience, and manage the execution of all local initiatives - briefing the UK Production team, obtaining Global approval and performing rigorous QA
Work closely with the corporate Online Analyst to ensure all areas of the Website and any new developments are thoroughly and correctly tagged, and provide on-going reporting and analysis using Google Analytics to measure success and inform future marketing plans
Take ownership of stock allocation of new launches and limited life products, working closely with the Events Management team to set up website saleable stock allocations, escalating and resolving any discrepancies
Work closely with the Ecommerce Manager to manage the sample stock database ensuring all allocations are set up and usage monitored accurately
Manage creative & logistical implementation and execution of all seasonal and promotional activities, including Christmas.
Responsible for briefing in all programmed emails driving to Clinique.co.uk
Monitor all email performance in terms of CTR/Open Rate/Conversion
Work closely with the Ecommerce Manager on the Email strategy and calendar
Actively seek opportunities to create a strong email calendar that targets our customer database efficiently
Work closely with the CRM team in understanding online customer purchase behaviour and own the CRM tools for the website database
Build and Extract all campaign data files from SmartFocus/BlueVenn
Support the Ecommerce Manager with the management of the Loyalty Program, regularly updating and optimising emails & reporting on results
Support Ecommerce Manager with the Implement the overall Affiliates strategy.
Support Ecommerce Manager the day-to-day maintenance of programme, including notifying publishers of launches, offers and uploading text links & banners
Identify new opportunities to partner with publishers for content creation or unique offers to grow affiliate business and feedback for discussion with Ecommerce Manager
Attend weekly calls with agency to monitor performance, track goals and update on new opportunities
Keep abreast of competitor affiliate activity
Manage the Online Assistant as a direct report and be responsible for their personal development and performance.
Support the Online Assistant with the setting of PDP Goals and review these monthly
Act as a mentor to the Online Assistant, giving regular feedback on performance as well as ad-hoc training sessions to allow the direct report to drive development.
Feedback and update the Online Assistant Manager in weekly one-to-one meetings
Commercial awareness, numerate and analytical with experience and exposure in a retail trading environment
Strong communication skills, both written and verbally and confident in leading both internal and external meetings
Highly organised and have the ability to manage multiple projects
Ability to show initiative and enthusiasm for driving the online business in line with sales targets
Ability to establish and maintain strong relationships with internal teams and third parties
Experience in managing multiple projects and ability to prioritise in the interest of the business
Proficient in PowerPoint and intermediate knowledge of Microsoft Excel
Basic understanding of Adobe Photoshop
Closing date for applications: Wednesday 29th May 2019
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 199043
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.