The Estee Lauder Companies Online Copywriter in London, United Kingdom
Brand: Estée Lauder Companies
This role is primarily responsible for supporting the Brands in delivering consistent, accurate and engaging copy that is on brand, compelling and of the correct tone of voice for each of the Brand .co.uk websites. You may also be required to support and advise on copy for our Retailer.coms and our Pure Play partners. You’ll be working closely with each Brand to ensure that copy is SEO optimised across ‘trading’ pages as well as educational and editorial pages. You’ll also be responsible for creating, maintaining and implementing copy best practise guidelines.
To support the delivery of consistent, accurate and engaging copy that is on brand across the multiple Brand websites.
To support the delivery of consistent, accurate and engaging copy that is on brand across the Retailer.com and Pure Play portfolio.
All copy to be of the correct tone of voice, consumer focused, engaging and optimised for SEO.
Ensure all copy written addresses legal requirements.
Work with the Brand teams and the SEO Manager to constantly review and recommend areas for improvement
Compiling and sharing best practice guidelines, that are Brand relevant.
Utilise available analytic tools e.g. Google Analytics and/or Brightedge to make recommendations and support the continual improvement programme
Acquire insights in online copy writing trends
Support delivery of commercial target and the overall Online channel strategy
Excellent knowledge of the English language and grammar
Aptitude and experience in writing copy for the web both product and editorial
Attention to detail
Strong communication skills
Consumer obsessed and focussed.
Results & performance driven mentality.
Understanding of online copy and SEO best practise.
Experience with using a CMS
Ability to influence and build collaborative relationships.
Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment.
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 209837
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.