The Estee Lauder Companies Regional MarketingDirector EL & ADF/TFB in Mexico City, Mexico
Regional MarketingDirector EL & ADF/TFB
Brand: Estée Lauder - Brand
Guiding the teams in the affiliates drive the business
to ensure market share gains and growth above market trends. Seek
maximization of investments ensuring optimization and efficiencies. Implement
relevant go to market strategies for the brands in the region. Develop and
ensure operationalization protecting the brands’ DNA and enhancing Brand
Equity. Adapt brands’ executions to be locally relevant. Ensure execution of sales/marketing
programs and plans to meet brand objectives in terms of sales and of profitability.
Roles & Responsibilities:
protects global Brand identity and culture: -Ensures that global Brand image
and position are properly maintained in the region and in the specific
markets -Ensures that markets receive continuous training on Brand
Develops and supervises the execution of thebrand’s Consumer Engagement Strategies in the region.
Ensure proper implementation of top doorstrategy in relevant markets and strong local execution of marketingprograms.
Responsiblefor developing regional marketing calendars and programs, & DigitalMarketing strategies, O2O, adapting global marketing calendar to meetregional/market needs, develop and guide execution of regional/marketapplied marketing strategies, ensuring local relevance, to maximizesales, profitability and market share gains.
Givenoverall strategy, develop and execute strategic direction for skin care,makeup, and fragrance categories for each market in Latin America, asper Brands’ strategies.
Todrive strategy, planning and execution of marketing programs forexisting business and new launches. To support Latin America markets indriving tailored marketing digital strategies and programs for theirmarkets. Through both activities, drive increased sales and growth for thebrands in Latin America, ensuring growth at a higher pace than marketand market share gains
Liaiseand direct interaction with Global Marketing and support groups(Education, Merchandising, Digital, PR, and Creative) to ensure mostcost-effective tools (products, samples, assets, & support elements)are created for Latin America - both for new product programs andexisting product program support.
Accountableto develop affiliate operational marketing activities in partnershipwith affiliate Marketing and PR managers, and with the support of localBrand Managers. These include: Digital Media planning, Trade Marketing,launch mix, promotional activities, A&P allocation, pricepositioning.
Identify,quantify and propose opportunities that drive regional/local relevance.Work in partnership with VP/GM LATAM, Global marketing Product Developmentand Consumer Engagement to validate feasibility and execution
Leadthe planning and execution of marketing programs with the differentLatin America markets (B&M and Online)
Drivesand supports Strategic Corporate Pivots:Hero Product Focus, Local relevance, Distortion at POS, focus ondeveloping winning channels (SM/Online)
ManageMarketing and Media Calendars, monitoring and ensuring strategic allocationof resources and investments.
Monitorsand fine tunes Assortments, as well as Category and sub category mix.Sku/ Line up Management,
Workwith Global Marketing team, responsible for all category analysis andreports.
Monitorsand reviews Segmenta/ NPD reports to ensure close follow up on Market Shareand Rankings performance
JOB REQUIREMENTS & QUALIFICATIONS
Minimum Education level:
Minimum Years of Experience:
% Travel Time:
University level experience or equivalent, MBA
8-10 years of relevant Marketing, Consumer Engagement, Go to market experience
(development and/or operational) in the beauty industry. Strong experience in
Digital Marketing. International
experience preferred. Team-leading experience.
Traveling as required (<60%)
Required Language Proficiency:
Licenses or Certifications:
English Spanish Portuguese
Additional Job Specifications (e.g., physical
demands, working conditions, equipment/machinery, specific skills, etc.):
Skills, Competencies & Experience
- Demonstrated ability to assess and develop strategies, including
execution across multiple stakeholders
- Leadership role in a global business with successful management of one
or more brands on a national or multi-national level.
- Proven track record in problem solving and moving teams to sound
decisions and action.
- Strong collaboration and communication skills at all levels in the
- Experience driving successful retail, wholesale and online operations,
including ‘merchandising, navigation and POS communication, product launch
strategies O2O, and on-going,’ always on support
- Good understanding of the region’s economic, political, social,
cultural, and business landscape and issues
Primary Location: Latin America-MX-DIF-Mexico City
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 75 % of the Time
Job Number: 1820822