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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

Job Information

The Estee Lauder Companies CRM Coordinator in Milan, Italy

CRM Coordinator

Brand: Estée Lauder Companies

Description

The Corporate CRM Coordinator is in charge of:

  • Customers Engagement KPIs’ reporting and monitoring;

  • Development of CRM strategies for our Brands to increase the Customer Engagement;

  • Design of a communication plan through different channels in cooperation with other teams (marketing, education, retail, digital);

  • Analysis of Market and Competitor’s Trends;

  • Design, Planning and Development of Lead, Loyalty and Engagement campaigns among the Customer Journey;

  • Work closely with the regional CRM team

  • Implements Brand marketing strategies to optimize customer retention and loyalty;

  • Drive ad hoc CRM campaigns in strong collaboration with the brands in order to bring traffic, boost retention and develop customer loyalty;

  • Develops targeted customer relationships by conceiving tactical plans;

  • Drive CRM analysis to support the development of Customer Experiences Strategies;

  • Build strong partnership with retailers in order to align on CRM strategies and content;

Qualifications

Bachelor/Master Degree in Marketing, Business, Economics, Statistics.

3-5 years CRM experience.

Required Language Proficiency: Fluent English Local Language

  • Excellent analytical, strategical and decision-making skills

  • Solid understanding of customer experience and CRM performance analysis

  • Solid background in CRM campaign conception, implementation and optimization

  • Good Knowledge of Google Analytics and MS Office

  • Interest in Beauty Industry

  • Team and cross-team working approach

Job: Marketing

Primary Location: Europe, Middle East, Africa-IT-25-Milan

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 190836

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