The Estee Lauder Companies Digital Manager (EMEA) - Douglas (Munich, Germany) in Munich, Delaware
IT’S HAPPENING! ARE YOU READY TO BRING IT?
The Too Faced Digital Manager EMEA – Douglas is responsible for building the Brand awareness, delivering retail sales plan and fostering a strong partnership in all European markets for Douglas online. The Digital Manager will develop a yearly animation plan to continue growth on the core equity franchises and create dynamic storytelling via 360 campaigns for launches.
This position will report into the Too Faced General Manager for EMEA and be located remotely in Munich, Germany.
THIS IS HOW YOU WORK IT:
Plan regional online marketing plan to drive the overall retail sales objective
Reach 20% of digital penetration and increase digital Calculated Average Growth Rate (CAGR > Brick & Mortar CAGR)
Create user preference through brand page content, assortment, services and hyper targeted pull tactics
Work with the markets on strong yearly animation plans to keep growing core Equity franchises and secure dominant storytelling 360 Newness launches.
Partner with global team on action to use with a marketing funnel approach
Utilize sales data and campaign learnings to provide recommendations on future campaigns
Ensure we reach our campaign’s goals and objectives by correctly advising planning process with the agencies and have an overview of what is done across the markets
Maintains clear communication, reporting & learning with major stakeholders at Too Faced U.S. headquarters and regionally.
Ensures alignment and awareness of ongoing activities with regional and global teams for online activities
Directs recurring meetings with brand teams to provide programs, performance analysis and best practices
Manage and issue quarterly reporting covering sales and online activities (email, traffic, programs) to regional brand / global brand with learning and insights to improve KPIs and drive ROI guidelines
THIS IS WHAT YOU’RE MADE OF:
Minimum of 7+ years of relevant experience
Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint)
Ability to travel 20% of the time
Possess an entrepreneurial spirit
Ability to build productive relationships internally and externally through influence and collaborative communication
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Brand: Too Faced