The Estee Lauder Companies Assistant Manager, Digital Customer Retention in New York, New York
Assistant Manager, Digital Customer Retention
Brand: Estée Lauder Companies Corporate Departments
About Estée Lauder Companies Online
Estée Lauder Companies Online (ELC Online) is the online division of the Estée Lauder Companies Inc. family of brands. Composed of passionate individuals dedicated to setting the industry standard for prestige beauty e-commerce, ELC Online supports Estée Lauder, MAC, Clinique, Prescriptives, Origins, La Mer, Bobbi Brown, Aveda, Jo Malone, Bumble and bumble and several others brands that are represented by hundreds of websites across the world.
About the Customer Acquisition and Retention Team
ELC Online Customer Acquisition and Retention Team align cross-functional expertise around the consumer to drive focused insights and actionable tactics around key strategic priorities. This center of excellence drives strategic decision making by connecting the dots to provide macro and micro trends and analysis across all ELC Online properties and the industry.
Assistant Manager, Digital Customer Retention
This position is responsible for conducting strategic analyses and day to day fulfillment of e-commerce and digital programs to aid business decision-making within the organization based on the data surrounding the consumer journey. The ideal candidate is a strong communicator with equally strong listening, strategy, and implementation skills that is driven by a hunger to improve accuracy, capability, and impact of consumer data analytics.
Roles and Responsibilities
Conduct in-depth e-commerce and omni channel analysis using multiple data sources with emphasis on analytics tools (Adobe and Google Analytics 360) and database analytics (Oracle Business Intelligence)
Develop, provide, and refine KPIs for regular reporting, perform in-depth ad-hoc analyses and deep dives, generate benchmarks based on growth goals, and assist in execution of enhancements for key retention programs such as triggered emails, loyalty, auto-replenishment, and birthday
Derive customer-level insights and identify opportunities to increase customer value and purchase frequency through database analysis, including sampling, cross sells, cross-category promotion, etc.
Liaison between developers, engineers, project managers, and business users to properly capture data across ELC Online properties, and analyze program performance based on defined KPIs
Maintain and refine the ELC Online’s data dictionary and solution design strategy for analytics, tag management, and other data sources in collaboration with global analysts
Lead trainings and establish best practices for global teams on analytics and merchandising tools (i.e. onsite search tools), and aid with governance and account management
Collaborate with other members of customer retention team to ensure delivery of retention strategies, projects, and priorities
Partner with marketing technology team to provide tracking guidelines for stakeholders’ initiatives
Work with infrastructure/database team to understand and utilize business intelligence tool capabilities for reporting and analysis on division’s business needs
Communicate with retention partners and 3rd party agencies to manage execution of programs and report on performance, including resolution and aggregation of various data sources
Identify customer segments and optimize data collection to best create a single customer view across all digital and POS touch points
Connect with acquisition and merchandising programming teams to report on performance of strategies and unify communication across the division
Position requires 3 years related experience, 1-2 directly in digital or e-commerce
At least 3 years of in-depth digital analytics experience required, global cross-brand and large portfolio preferred
Bachelor’s degree with emphasis in marketing, statistics, analytics, or equivalent experience. Masters degree a plus
Experience in Google Analytics and Adobe Analytics (formerly Omniture) required along with an understanding of Google Cloud Services fundamentals and tag management solutions (such as Tealium, Signal, and Google Tag Manager). This includes creating solution designs, maintaining data dictionaries, documentation, implementation, configuration, and reporting.
Strong hands-on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros
Extremely proficient in analyzing and interpreting data, and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner
Commitment to learning new technology, techniques and processes
Database marketing and analysis experience preferred. Experience with SAS, SQL, and BI tools a plus
Solid project management skills required
Experience with data modeling a plus
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 1713381