The Estee Lauder Companies Assistant Manager, Ecommerce Analytics & Customer Retention, ELC Online in New York, New York
Assistant Manager, Ecommerce Analytics & Customer Retention, ELC Online
Brand: Estée Lauder Companies Corporate Departments
About Estée Lauder Companies Online
Estée Lauder Companies Online (ELC Online) is the online division of the Estée Lauder Companies Inc. family of brands. Composed of passionate individuals dedicated to setting the industry standard for prestige beauty e-commerce, ELC Online supports Estée Lauder, MAC, Clinique, Prescriptives, Origins, La Mer, Bobbi Brown, Aveda, Jo Malone, Bumble and bumble and several others brands that are represented by hundreds of websites across the world.
About the Customer Acquisition and Retention Team
ELC Online Customer Acquisition and Retention Team align cross-functional expertise around the consumer to drive focused insights and actionable tactics around key strategic priorities. This center of excellence drives strategic decision making by connecting the dots to provide macro and micro trends and analysis across all ELC Online properties and the industry.
Assistant Manager, Ecommerce Analytics & Customer Retention
This position is responsible for implementing accurate data capture and conducting strategic analyses for ELC online e-commerce sites and digital programs. Candidate will aid in data tracking architecture and enhancements as well as business decision-making within the organization based on the data surrounding the consumer journey. The ideal candidate will have both an understanding of tracking and tagging implementation as well as ability to conduct in-depth analysis using analytics and retention-focused business intelligence tools.
Roles and Responsibilities
Data analysis & best practice (70%)
Conduct in-depth e-commerce and omni channel analysis using multiple data sources with emphasis on analytics tools (Adobe, GA360, Google Data Studio, etc.) and database analytics (Oracle Business Intelligence, etc.)
Derive customer-level insights and identify opportunities to increase customer value through database analysis, including sampling, cross sells, cross-category promotion, etc.
Lead trainings and establish best practices for global teams on analytics tools and aid with governance and account management and user documentation
Partner with CART and ecommerce brand stakeholders to provide tracking guidelines & best practice for new initiatives
Solutions architecture (30%)
Define tracking requirements across digital projects and properties to ensure accurate and useful analytics tagging implementation, from start through launch, with emphasis on precision and QA
Maintain and refine the ELC Online’s data analytics dictionary and solution design strategy for analytics, tag management, and other data sources in collaboration with global analysts
Review all site rollout, launch and maintenance tickets in backlog queue and prioritize based on severity, working in coordination with engineering, project management, and business teams.
Own daily report of analytics tracking anomalies and aid in identifying & prioritizing bugs on live global sites with global leads
Position requires 3 years related experience, 1-2 directly in digital or e-commerce
At least 3 years of in-depth digital analytics experience required, global cross-brand and large portfolio preferred
Bachelor’s degree with emphasis in marketing, statistics, analytics, or equivalent experience. Masters degree a plus
Experience in implementing, configuring and reporting with Google Analytics and Adobe Analytics (formerly Omniture) required along with an understanding of Google Cloud Services fundamentals and tag management solutions (such as Tealium, Signal, and Google Tag Manager). This includes creating solution designs, maintaining data dictionaries, documentation, implementation, configuration, and reporting.
Strong hands-on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros
Extremely proficient in analyzing and interpreting data, and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner
Commitment to learning new technology, techniques and processes
Database marketing and analysis experience preferred. Experience with SAS, SQL, and BI tools a plus
Solid project management skills required
Experience with data modeling a plus
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 1713381