The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Assistant Manager, Trade Marketing, Tom Ford Beauty North America in New York, New York
Assistant Manager, Trade Marketing, Tom Ford Beauty North America
Brand: Tom Ford Beauty
The Trade Marketing Assistant
Manager is responsible for tailoring national marketing campaigns to specific retailer
needs, ensuring all campaigns are 360º and identifying white space
opportunities to drive the portfolio. This role acts as the conduit between
Account Management and Product & Consumer Marketing and drives the
successful execution of in-store, online and omni-channel activity.
Strategy & Development
- Collaborate closely with Account Lead
to foster strong retailer partnerships and plan the business calendar including
promotion, scenting, in-store visuals and eventing.
- Participate in the annual strategic
planning for the brand portfolio supporting the Account Management team and
Marketing through the planning and development process--exhibiting
understanding of all drivers of business performance (including quantitative
and qualitative data) to consistently optimize strategy and execution
- Partner with Account Lead to identify
short and long term wins in each retailer and create retailer specific programs
to drive sales in respective accounts (Nordstrom, Bloomingdale’s,
- Analyze key gifting and retailer
event periods to examine ROI and opportunities based on competition
- Innovate the consumer experience
across all omni-channel touchpoints with a strong focus on identifying new,
targeted sampling opportunities
- Develop mix of tactics that
strengthens brand relevance, meets sales goals and is consistent with brand and
retailer strategies in conjunction with Account Management and wider Marketing
- Develop opportunities of seasonal
programs and strategies including calendarizing all marketing programs and
promotional vehicles to achieve retail needs and maximize sell-through.
- Participate in retailer market week
meetings and follow-up planning sessions to conceptualize and execute a full
360º marketing program tailored to the retailer needs. Generate retailer
support, clear instruction to cross-functional teams to execute along with
superior execution in-store
- Drive the NOAM sampling, gifting and
collateral forecast planning by building retailer needs from the bottom up –
work together with Marketing Ops team on ultimate forecast for respective
- Work with Account Leads to supplement
brand calendar with retail specific events. Ideate and implement these
high-touch in-store events.
- In collaboration with Account Lead
and key marketing team members, create Go To Market decks for each brand
- Plan and see through all sampling
efforts and effectiveness with tailored execution. Responsible for the planning
and execution of the retailer sampling box initiatives ensuring the timely
shipping of samples and post program redemption rate analysis.
- Collaborate with merchandising on
creating differentiated in-store experiences through unique merchandising and
- Support Trade Show participation
working closely with Account Lead, Field Sales and Education and Creative Team
to plan, sell-in, execute and showcase our brands to the highest
- Provide analysis of brand portfolio
and mix of business for each retailer. Identify white space opportunity and
suggest new programs to drive sales opportunity in conjunction with the Account
Lead and Trade Analyst.
- Work with Consumer Engagement and
E-Commerce team to develop execution tactics to deliver growth and gain share
while ensuring our brands have a cohesive, omni-channel presence and all
activity is aligned
- Partner with Account Leads, Product
Marketing & Consumer Engagement Teams in the creation of an integrated
print and scent co-op strategy across retailers to drive awareness and
engagement while maximizing ROI.
- 3 years related experience.
Bachelor degree is required. MBA is a plus
- Highly organized and detail oriented
with a strong ability to support multiple projects simultaneously
- Must have ability to think
strategically and to conceptualize and implement new ideas.
- Exhibit strong analytical skills and
detail orientation with strong problem-solving capabilities.
- Have facility to identify, prioritize
and adjust to multiple needs.
- Requires strong oral and written
communication skills, as well as interpersonal and team building capabilities
with internal functional groups as well as with external partners.
- Marketing experience within
Prestige/Luxury Fragrance industry a plus
- Must possess excellent computer skills
with proficiency in Microsoft Word, Excel and PowerPoint
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 1918588
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com