The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.
The Estee Lauder Companies Associate, Global Digital Marketing & CRM in New York, New York
Associate, Global Digital Marketing & CRM
Brand: La Mer
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
The mere mention of Crème de La Mer inspires intrigue, adoration and cult like devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.
About the Job
70% Digital Marketing
Contribute to the development of paid assets (Video, Paid Social, Display, OOH and Print Ads) and campaign
Digital strategy for La Mer’s priority marketing campaigns. The ideal candidate will have tactical experience running digital marketing programs directly with an agency or on the agency side. We are seeking someone with knowledge of APAC/China specific platforms. The ability to read Chinese characters is greatly appreciated.
30% Consumer Relationship Management
Help support brand CRM initiatives that address Business strategy in driving consumer retention and loyalty.
About Your Responsibilities
Assist Manager of Digital Marketing throughout each stage of the campaign development process 55%
- 360 Marketing Brief
oWrite concise and strategic briefs for paid media units and partner closely with GTM, PM, Creatives and platforms to elevate creative output
oInclude recommendations for emerging platforms, new ad formats and disruptive technology to test for major campaigns
oLeverage insights from past campaign learnings, Google/Facebook performance scorecards, Consumer Insights research and industry reports to inform strategic approach
- GTM Strategy Slides
oUpdate video strategy slides from 360 Marketing brief (if needed)
oAdd slides for planned tests with platforms or CI
oInclude detailed flighting strategy/media plan
oPartner closely with Online and Social teams to ensure consistent full-funnel strategy
- Asset Checklist
oCommunicate with regions to understand what assets their markets will leverage
oComplete excel document with executional details for all paid assets
oShare requests back with regions to ensure the content will be locally relevant and compelling
- Asset Development/Routes
oShare with external partners such as Google, Facebook and other vendors to enhance content
oConsolidate comments in a way that is digestible and actionable for Creative partners
- Go To Market Toolkit
oComplete slides in paid media section (strategy and asset overview) and all video slides in campaign overview document cascaded to regions
- Campaign Performance Analysis and Real Time Optimization
oCheck in with regions to get an early read on campaign performance vs. KPIs
oLearn about optimization plans including modifying targeting strategy and narrowing ads to run only the top performing
oPartner with Online for performance media and site reporting metrics such as click through rate and bounce rate to ensure the consumer experience is synergistic through the full funnel
- Campaign Wrap Report:
oFollow up with regions to ensure all markets submit their paid media templates
oSynthesize information and identify key takeaways about campaign performance
oLeverage learnings to inform future strategies and briefs
Proactively identify, build and champion emerging marketing trends and technology capabilities 10%
oExplore new marketing technologies across digital, mobile, and Omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
oRemain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
oSupport the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
Manage Digital and CRM Budget 5%
oRecommend programs that will require funding to capture in annual budget forecast process
oKeep track of costs incurred throughout to support Digital/CRM projects in excel document
oUpdate Global Finance team on changes to budget on a monthly basis
oIdentify cost saving solutions to minimize expenses without sacrificing results
Assist Manager and ED of CRM by leading key CRM Ongoing programs 30%
oDevelop, implement and advance key CRM ongoing programs in support of La Mer’s consumer growth and retention initiative by leading programs from ideation, brief, presentation, release to execution in Regions.
oDevelop, implement and advance Global integrated consumer lifecycle marketing, including consumer cultivation, retention and reactivation.
oManage the relationship with CRM regional teams to ensure proper support is given for best-in-class CRM programs execution and delivery of La Mer elevated luxury consumer experience.
oPartner with CRM regional teams to monitor CRM data and collect quarterly insights on CRM programs local performance.
oMaintain CRM and Loyalty competitive review to stay on top of trends and inform brand strategies.
Early adopter of trends
Experiences You Have
2 years of work experience is required
Campaign Execution Experience: Experience working directly with a media agency or on the agency side to execute a digital campaign. Comfort with audience segmentation and real-time optimization based early metrics
Knowledge of Key Global Social and Third Party Platforms: Understanding of consumer behavior within platforms (YouTube, Facebook, Instagram, Weibo, WeChat, Tmall) and ad units that can be leveraged
Command of Key Performance Indicators: Keen understanding of standard digital and CRM KPIs used in the industry and how they are leveraged to measure assets and sales throughout the consumer journey from awareness to conversion and loyalty
Learner Mindset with an Interest in Leveraging Analytics to Recommend Optimizations: Possess a natural curiosity and desire to study results from past campaigns, analytics reports and consumer insights decks. Use learnings to optimize campaign flight/media plans/CRM ongoing programs
Demonstrated Ability to Work Collaboratively with Cross-Functional Partners: Ability to establish strong relationships with global cross-functional partners (Product Marketing, Go To Market Strategy, Social, Online, Global Communication, Education & Creative) Regional teams (APAC, Travel Retail, NA, EMEA, UK & LATAM) Corporate teams (CRM) and external partners (Google, Facebook and vendors) to effectively partner on the development and implementation of global Creative assets, campaign strategy and CRM programs execution
Strong Time Management Skills and Attention to Detail: Process-oriented working style with ability to create personal timelines and meet deadlines. Must feel comfortable in a fast-paced, agile environment with multiple projects progressing simultaneously. Must be proficient in MS PowerPoint to easily build professional presentations
Stay on the Pulse on Digital Advertising Landscape, Technology Advances and CRM trends: Regularly explore platforms, subscribe to trade and key competitors’ newsletters, and attend industry events to remain abreast of changing digital and CRM trends including ad formats, media tactics, personalization strategies and competitive executions
How You Will be Successful
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 205657
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com