The Estee Lauder Companies Director, Global Consumer Marketing, Tom Ford Beauty in New York, New York

Director, Global Consumer Marketing, Tom Ford Beauty

Brand: Tom Ford Beauty

Description

Principle Objective:

The individual is responsible for partnering with the Executive Director of Consumer Marketing to formulate the global strategy, guidelines and oversee implementation of consumer marketing initiatives with a 360 focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute positively to the Tom Ford beauty DNA, strategy, growth, and profitability.

Accountabilities:

  • Identify key strategic business and marketing challenges and help define the role that media, digital, social, CRM and other consumer programs can play in addressing them.

  • Develop and drive new digital innovations and solutions that enhance the brand, foster our relationship with consumers and that result in more business.

  • Lead integration opportunities across departments, from 360 program strategy and development, to reporting and optimizing.

  • Improve cross-channel development, provide leadership and education of media/digital/mobile/social trends with cross-functional teams and regionals.

  • Define KPI’s, evaluate the business impact of consumer programs and develop concrete recommendations on how to evolve and optimize.

  • Collect, codify and share emerging trends and best practices across regions, to influence future campaign and program plans

  • Define global media strategy with a focus on budget allocation, best practices, and tactics that build brand awareness, encourage trial and drive business

  • Oversee the day-to-day execution across all consumer platforms, working closely with TFI, Product Marketing, regional teams and creative to ensure that activations reflect the latest Brand Guidelines

  • Turn category, social, cultural, consumer and digital insights into compelling platform and program ideas that both inspire and rationalize the development of break-through creative campaigns and executions.

  • Partner with Global Communications and Education on developing opportunities to address press, influencers, consumers and specialists.

  • Liaise with regional teams and creative to ensure programs are modified or developed with local market relevancy. Serve as consumer marketing advocate to ensure needs are addressed.

  • Own Go-To-Market playbook updates inclusive of company and brand guidelines across all consumer touch points.

  • Develop and cascade executive dashboards and insights on a regular basis; manage action plans based on these insights.

  • Manage and develop the Assistant Marketing Manager

  • Contribute to development of brand strategy and consumer/ product innovation.

Qualifications

  • 8 years of digitally-centric marketing experience. MBA preferred.

  • Experience leading digital and social strategy in complex business environment

  • Strong knowledge of digital media including display, search, social, mobile marketing and advertising

  • Storyteller who can inspire with a compelling and well-reasoned narrative

  • Creative thinker who, using insights and data, can frame and solve problems in new ways

  • Strategic thinker that can develop strategy frameworks & solutions that are highly actionable

  • Ability to cut through clutter and complexity to create clarity and simplicity

  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment

  • Excellent communication skills, great presenter, dynamic speaker

  • Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.

  • Must have strong attention to detail, with a “roll-up-your-sleeves” and “get it done” mentality

  • Well-grounded in marketing metrics and analytics. Advanced skills in Excel, Word and Power Point.

  • Luxury experience preferred

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184820