The Estee Lauder Companies Director, Global Consumer Marketing, Tom Ford Beauty in New York, New York
Director, Global Consumer Marketing, Tom Ford Beauty
Brand: Tom Ford Beauty
The individual is responsible for partnering with the Executive Director of Consumer Marketing to formulate the global strategy, guidelines and oversee implementation of consumer marketing initiatives with a 360 focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute positively to the Tom Ford beauty DNA, strategy, growth, and profitability.
Identify key strategic business and marketing challenges and help define the role that media, digital, social, CRM and other consumer programs can play in addressing them.
Develop and drive new digital innovations and solutions that enhance the brand, foster our relationship with consumers and that result in more business.
Lead integration opportunities across departments, from 360 program strategy and development, to reporting and optimizing.
Improve cross-channel development, provide leadership and education of media/digital/mobile/social trends with cross-functional teams and regionals.
Define KPI’s, evaluate the business impact of consumer programs and develop concrete recommendations on how to evolve and optimize.
Collect, codify and share emerging trends and best practices across regions, to influence future campaign and program plans
Define global media strategy with a focus on budget allocation, best practices, and tactics that build brand awareness, encourage trial and drive business
Oversee the day-to-day execution across all consumer platforms, working closely with TFI, Product Marketing, regional teams and creative to ensure that activations reflect the latest Brand Guidelines
Turn category, social, cultural, consumer and digital insights into compelling platform and program ideas that both inspire and rationalize the development of break-through creative campaigns and executions.
Partner with Global Communications and Education on developing opportunities to address press, influencers, consumers and specialists.
Liaise with regional teams and creative to ensure programs are modified or developed with local market relevancy. Serve as consumer marketing advocate to ensure needs are addressed.
Own Go-To-Market playbook updates inclusive of company and brand guidelines across all consumer touch points.
Develop and cascade executive dashboards and insights on a regular basis; manage action plans based on these insights.
Manage and develop the Assistant Marketing Manager
Contribute to development of brand strategy and consumer/ product innovation.
8 years of digitally-centric marketing experience. MBA preferred.
Experience leading digital and social strategy in complex business environment
Strong knowledge of digital media including display, search, social, mobile marketing and advertising
Storyteller who can inspire with a compelling and well-reasoned narrative
Creative thinker who, using insights and data, can frame and solve problems in new ways
Strategic thinker that can develop strategy frameworks & solutions that are highly actionable
Ability to cut through clutter and complexity to create clarity and simplicity
Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment
Excellent communication skills, great presenter, dynamic speaker
Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
Must have strong attention to detail, with a “roll-up-your-sleeves” and “get it done” mentality
Well-grounded in marketing metrics and analytics. Advanced skills in Excel, Word and Power Point.
Luxury experience preferred
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184820