The Estee Lauder Companies Executive Director, Global Fragrance Marketing, Tom Ford Beauty in New York, New York

Executive Director, Global Fragrance Marketing, Tom Ford Beauty

Brand: Tom Ford Beauty

Description

Accountabilities

  • Supports VP as the point person on the following over-arching brand-wide responsibilities: Legal liaison, Tooling Budget Management, Exclusive Programs, Year-round Gifting, Sampling strategy.

  • Develop global marketing objectives, strategies and 3-year innovation pipeline for fragrance with Product Development and Creative. Align with Licensor vision.

  • Develop fragrance category strategy in collaboration with Product Development and Creative (positioning, pricing, distribution, merchandising, launch support).

  • Work closely with regional marketing leaders to ensure local/cultural relevance.

  • Identify new products concepts, technologies, market trends, product gaps and category/franchising opportunities with product development team.

  • Lead development and management of marketing calendar with Cosmetics counterpart. Ensure programs meet global/regional shipment/retail targets.

  • Responsible for the development and strategy of forecast offerings and bulletins detailing new program introduction and execution.

  • Liaise with Global Demand Planning.

  • Drives the product to market process with key support groups including Product Development, Global Brand Supply Chain, Creative, Education, Packaging and GSR to drive all programs from inception through execution.

  • Ensures all timetables and cost objectives are met, including new products, seasonal programs and support collateral.

  • Works closely with Design to ensure flawless execution of saleable, collateral and merchandising.

  • Leads bi-weekly PPD meetings.

  • Directs the compilation and analysis of market and competitive data.

  • Liaises with IPS to insure SRP consistency across all markets.

  • Liaises with GMP and Creative in the development of all merchandising elements.

  • Manages relationship with Education and Public Relations for all new product information.

  • Works in synergy with Consumer Marketing team to create awareness and engagement driving tactics for new launches and repromote programs.

  • Develops seasonal presentations and presents marketing initiatives at roundtables, education seminars and retailer meetings.

  • Oversees accuracy and timeliness of all IMW postings.

  • Manages the fragrance portion of the annual Marketing Budget.

  • Manages and develop 2 direct reports.

Regional Accountabilities

  • Leadership of the EMEAI, UK and TR Regional collaboration

Qualifications

  • 10 years work experience in Beauty or other CPG Marketing (fragrance experience preferred).

  • Global product marketing experience required; consumer marketing exposure preferred.

  • Knowledge of product development, supply chain, packaging, advertising, and sales.

  • Knowledge of luxury segment and consumer mindset in fashion and/or beauty.

  • Appreciation that Licensor (Tom Ford) is the brand voice/creator, ability to execute Licensor’s vision.

  • Strong leadership, influence, organizational and project management skills.

  • Strategic thinker, analytical, creative, detail-oriented, flexible, independent and resourceful.

  • Excellent written, verbal and presentation communication skills.

  • Ability to motivate and develop talent.

  • Ability to work on a small but growing business in lean, entrepreneurial environment.

  • Undergraduate degree. MBA strongly preferred.

  • Global travel required.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184505