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GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

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The Estee Lauder Companies Executive Director, Global Makeup Product Marketing, Estee Lauder in New York, New York

Executive Director, Global Makeup Product Marketing, Estee Lauder

Brand: Estée Lauder - Brand

Description

About the Job

Lead the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions. This role has marketing and innovation responsibilities over Foundation, Concealer, Powder, Primers, and Highlighters.

About Your Responsibilities

Innovate products and concepts that create new business opportunities

  • Lead teams to manage innovative product development and pipeline strategy to support brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels

  • Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries

  • Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts

  • Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership

  • Manage creation of Concept Development briefs

Product strategy that drives business and reinforces brand equity

  • Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy

  • Compile analysis and deliver quarterly reports to team and brand leadership

  • Make recommendations to seize market based on analysis

  • Drive mid-program shifts based on analysis as necessary

  • Manage ad hoc business analysis requests as needed

Launch plans that incorporate 360 elements

  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset

  • Lead execution of launch strategies within designated budget and COG targets

  • Implement internal and external sourcing solutions for new products and existing businesses

  • Drive development of creative briefs for all programs and launches

  • Supervise claims testing of insight-based consumer concepts with external partners

  • Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs

Collaborate with Consumer Marketing to champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Finance and Budget Management

  • Allocate and assign budget investment priorities based upon key departmental objectives

  • Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximized ROI

  • Manage costs across agencies and technology platform spend

  • Manage marketing ROI by optimizing content and channel marketing investments

  • Optimize A&P spend by developing faster and lower cost options for acquiring, engaging and retaining consumers

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Manage analytics usage throughout the function accomplish strategic goals

  • Leverage data to inform decision-making for strategy development and adjustments as necessary

  • Lead team to track platform engagement and effectiveness through appropriate analytical tools

Qualifications

About You

  • Curative lens on what is innovative

  • Capable of synthesizing data to drive business decisions

  • Forward-looking thinker

  • Trend-hunting mindset

Experiences You Have

  • 10 years related work experience. College Degree required, MBA preferred.

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

  • Product brief development

How You Will be Successful

  • Strategic agility

  • Financial fluency

  • Disruptive mindset

  • Insights driven

  • Consumer-first

  • Change Champion

  • Strong leadership and project management skills

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1916987

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com

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