The Estee Lauder Companies Executive Director, Global Product Marketing, ADF - Michael Kors in New York, New York

Executive Director, Global Product Marketing, ADF - Michael Kors

Brand: Aramis and Designer Fragrances


About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

About the Job

Shape and uphold global brand equity and strategy in partnership with cross functional partners and regional leadership to be aligned with Licensor vision (Aramis, Donna Karan, DKNY, Tory Burch, Michael Kors, Tommy Hilfiger, Kiton and Zegna).

  • Lead best in class brand innovation and strategy to meet ELC goals and financial targets.

  • Ensure excellence in execution of marketing strategy, new launch timetables and key deliverables.

  • Excellent Leader and ability to inspire the team

About Your Responsibilities

Innovate products and concepts that create new business opportunities

  • Determine fast growing categories and subcategories to grow market share by leveraging data and analytics, predicting the market changes and designing strategies and actions

  • Clearly identify hero products and strategies in key large and fast growing brand-building channels to halo the core and win with new business models

  • Lead innovative product development and pipeline by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives

  • Create big conceptual ideas that generate excitement and bring in new consumers

  • Ensure innovation sufficiency determining white space opportunities by category and better innovation solutions based on findings from consumer insights, social listening, CRM data and external best practices; design roadmap to enable future state new product launches

  • Determine internal and external sourcing solutions for new products and existing businesses

  • Lead partnership with Product Development and Consumer Marketing

  • Leverage target consumer understanding to tailor strategy to each consumer segment

  • Enhance insights and creativity through analytics

Product strategy that drives business and reinforces brand equity

  • Define a global portfolio and category strategy; identify key fast growing categories and subcategories to determine where we will win; coordinate globally and partner with the Regions on locally relevant content

  • Leverage the New Product Launch program in partnership with Supply Chain

  • Provide strategic input for product forecasting and planning across all Regions

  • Prepare and present quarterly and annual global analyses of sales trends, category shifts, COGs, market intelligence and competition

Launch plans that incorporate 360 elements

  • Lead end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset

  • Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line

  • Curate product launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire product portfolio

  • Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences

  • Build capabilities to allow repeatable frequency of program releases

  • Own and collaborate on developing concepts and briefs for new product launches and new programs – work with partner groups including Consumer Marketing, Creative, Communications, Education, Online, etc. to create holistic product launch strategies

  • Present launch strategies and product briefs to brand leadership and cross-functional teams

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

  • Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Nurture a future oriented Talent strategy that drives internal engagement and external attraction

  • Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy

  • Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders

  • Hire for the future philosophy; identify the skills that will move the Brand to be a leader in consumer engagement across all platforms

Finance and Budget Management

  • Run group or department P&L

  • Allocate and assign budget investment priorities based upon key departmental objectives

  • Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximized ROI

  • Translate data into key goals and revenue targets

  • Manage costs across agencies and technology platform spend

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Champion analytics usage throughout the function to accomplish strategic goals

  • Drive data analysis to inform decision-making for strategy development and adjustments as necessary

  • Enable team to track platform engagement and effectiveness through investment in appropriate analytical tools


About You

  • 10 years experience

  • Disruptor mindset

  • Forward-looking thinker

  • Passionate about Fragrance

  • Trend-hunting mindset

  • Digitally Savvy

Experiences You Have

  • End-to-end beauty product launches

  • Innovation ideation and product development

  • Global strategic marketing plans for products and categories

How You Will be Successful

  • Disruptive mindset

  • Strategic agility

  • Consumer-first

  • Insights driven

  • Financial fluency

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 183185