The Estee Lauder Companies Executive Director, Local and Cultural Innovation, Skincare in New York, New York
Executive Director, Local and Cultural Innovation, Skincare
Brand: Estée Lauder Companies
Actively enable the Brands and R&D to create greater value based upon local/cultural intelligence and identified technology, subcategory, product and execution opportunities. Lead near and mid-term commercial and product innovation projects that provide expertise to the brands and R&D which can increase growth and relevancy with skin of color consumers. The scope of work includes specific insights/tensions, technical insights, new or re-framed concepts, innovative or opportunistic application of technology charters/concepts, breakthrough approaches to creative and technical story-telling, relevancy of claims/benefits, executional considerations and consumer experiences. Synergize opportunities where meaningful across priority markets/consumer groups to maximize scale and business impact.
Near term primary focus will be on NA/UK Multi-ethnic opportunities/acceleration.
Position to be based in NY with approximately 25% travel
Surface and provide new/emerging trends, consumer and technical insights to R&D/PD to fuel the Calendarized and upstream ELC pipeline development to accelerate growth with these consumers and/or are sources of new universal opportunities
Be a source of expertise of North American/UK Multi-ethnic Regional priorities, challenges/opportunities to insure those considerations are incorporated into R&D briefings and sub category strategy analysis
Conduct consumer, expert and influencer discovery to surface relevancy opportunities for action in development and commercial execution
Be the expert on benefits, unmet and unarticulated needs to support R&D, R&D Category strategy, Global/Regional/Affiliate brands to insure that local/cultural relevancy opportunities are actioned via incorporation into category analysis, development plans and preserved in commercial execution
Be the expert on where there are both synergies and differences between mature market multi-ethnic and priority emerging market skin of color consumer groups to action cross-regional opportunities.
Partner with APAC R&D to leverage opportunities developed for APAC with skin of color consumers with similar concerns, aesthetic preferences
Partner with Innovation/Regional/Brand Consumer Insights colleagues to insure a seamless flow of learnings; make recommendations for exploration that would be specifically beneficial to gain traction and accelerate with target consumer
Monitor competitive lines/products and draw conclusions re their success/failure in meeting the needs of skin of color consumers. Highlight learnings, unique or niche opportunities where seen.
Surface players and hero products that may not be on the radar for evaluation/analysis
Partner with the SVP in development and deployment of toolkits and other materials that can action and accelerate big idea programs and existing hero products/franchises with these consumers in line with Corporate, Regional and R&D strategic priorities
Requires 10 years of product marketing, product development experience (preferably global). Consumer insight experience/exposure a plus
Beauty or related industry experience
Excellent communication (particularly in-person oral communication and public speaking), interpersonal, negotiation, and persuasion skills to interact with the most senior levels at the Brands, Functions and Regions as clients
Exceptional interpersonal skills of active listening, EQ and diplomatic temperament
A strategic and critical thinker with strength in both analytical and creative capabilities
Must have a passion for the multiethnic market, global cultures and corresponding interest in social and cultural trends
Job: Research & Development
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 1811835