The Estee Lauder Companies Executive Director, North America Product Marketing, MAC in New York, New York
Executive Director, North America Product Marketing, MAC
Own marketing calendar, retail & shipping dollars sufficiency and support to deliver financial objectives for the North America Affiliate.
Lead 360 program support strategy in collaboration with NOAM and Global teams.
Provide guidance, in conjunction with Sales Planning, for forecasts for existing and new products.
Analyze US&CA NPD competitive data to determine areas of opportunity and needs.
Integrate Consumer Insight into actionable strategic and tactical recommendations
Serve as NOAM Product Marketing expert and facilitate constant communication with Sales, finance, VM, Events, AT&D and Global Marketing.
Lead team of 3 people
Provide monthly dollarized side by side calendar and voice business risks and opportunities to region and global
Tailor global calendar to NOAM affiliate needs and enable achievement of category growth targets and market share gains
Lead MFP delivery and category strategy with sales planning
Define optional program distribution strategy with help of trade marketing
Work with trade marketing to identify product and program needs based on retailer specificities
Responsible for assuring that Program Grids, Side by Sides and Programming Calendars are updated and maintained on a weekly basis for the North America affiliate.
360 Strategy Development and Cross-functional Coordination
Oversee individual program development in all its elements for NA, from identifying market-tailoring opportunities with the Global team to specific execution elements at market-level.
Oversee program development process, including timelines, leading all cross-functional teams to ensure programs are completed on time with the all the necessary level of detail and local tailoring (including retailer needs) and effectively communicated to the field.
Work closely with NOAM Demand Planning to manage forecasting of product and collateral and maximize sell-through/minimize excess and lost sales
Provide ongoing guidance and determine overall demand needs for basic business planning
Oversees analysis of category portfolio and sku productivity resulting in recommendations for sku discontinuation.
Tailor lineup/business mix to differentiate across channels (e.g., FSS, partner stores)
Develop annual competitive pricing review and propose 3 year pricing initiatives; achieve consensus with Global Marketing, NOAM Sales and Finance
Oversees pricing process across categories, providing input to Global marketing in defining the guidelines for the US as a market of reference, and ensuring US execution is aligned with global guidance.
Provide Sales Planning, Finance, Creative, Merchandising and all other applicable teams with up to date accurate pricing information.
Provide Canada with US pricing guidelines, and set parameters for local tailoring.
Coordinate tracking of price impact on sales performance.
Approve new pricing for SAP
Ensure NA COG management by defining appropriate pricing and category/business growths
- Support VM and Events with management of visualization calendar & regional collateral/displayer requests
Manage Marketing collateral budget (i.e., Displays, Testers, Lightboxes, other collateral)
Approve launch and permanent displayer costs with creative services
Provide guidance for tracking of supplies and gratis budget
Assist in preparation of annual budget
MARKET INTELLIGENCE/ PERFORMANCE/ COMPETITIVE TRACKING ABD REPORTING
Review NOAM sell-through on an ongoing basis to identify regional needs and opportunities
Issue monthly US NPD analysis
Oversees development ongoing reviews that track performance for top launches, priority product sub-categories and top line product category to be issued monthly to the affiliate and global teams; including sales performance, advertising, merchandising
Develops category reviews/North America market reviews which involves thorough research on North America trends, competition, consumer dynamics and requires analyses, identification of opportunities and strategic recommendations.
Undergraduate degree required. MBA/Masters a plus.
10 years relevant marketing work experience
Strong understanding of the brand and motivation for its unique positioning, culture and consumer dynamics
Knowledge of North America competitive landscape as it relates to brands and products, with particular focus on makeup category
Thorough knowledge of market/consumer trends
Ability to succeed in a highly creative environment and collaborate effectively with creative, product development, global communication, sales, marketing
Highly detailed oriented, strong analytical skills and proactive
Dispose of leadership talent
Flexibility required to manage a constantly developing initiative
Strong communication and relationship management skills
Strong problem solving capabilities, good judgment, and ability to work independently
Strong MS Excel skills and solid knowledge of PowerPoint
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 183857