The Estee Lauder Companies Executive Director, North America Product Marketing, MAC in New York, New York

Executive Director, North America Product Marketing, MAC

Brand: MAC

Description

PRINCIPAL ACCOUNTABILITIES:

  • Own marketing calendar, retail & shipping dollars sufficiency and support to deliver financial objectives for the North America Affiliate.

  • Lead 360 program support strategy in collaboration with NOAM and Global teams.

  • Provide guidance, in conjunction with Sales Planning, for forecasts for existing and new products.

  • Analyze US&CA NPD competitive data to determine areas of opportunity and needs.

  • Integrate Consumer Insight into actionable strategic and tactical recommendations

  • Serve as NOAM Product Marketing expert and facilitate constant communication with Sales, finance, VM, Events, AT&D and Global Marketing.

  • Lead team of 3 people

PRODUCT/PROGRAM MARKETING

Calendar/Program

  • Provide monthly dollarized side by side calendar and voice business risks and opportunities to region and global

  • Tailor global calendar to NOAM affiliate needs and enable achievement of category growth targets and market share gains

  • Lead MFP delivery and category strategy with sales planning

  • Define optional program distribution strategy with help of trade marketing

  • Work with trade marketing to identify product and program needs based on retailer specificities

  • Responsible for assuring that Program Grids, Side by Sides and Programming Calendars are updated and maintained on a weekly basis for the North America affiliate.

360 Strategy Development and Cross-functional Coordination

  • Oversee individual program development in all its elements for NA, from identifying market-tailoring opportunities with the Global team to specific execution elements at market-level.

  • Oversee program development process, including timelines, leading all cross-functional teams to ensure programs are completed on time with the all the necessary level of detail and local tailoring (including retailer needs) and effectively communicated to the field.

Forecasting/SKU Management

  • Work closely with NOAM Demand Planning to manage forecasting of product and collateral and maximize sell-through/minimize excess and lost sales

  • Provide ongoing guidance and determine overall demand needs for basic business planning

  • Oversees analysis of category portfolio and sku productivity resulting in recommendations for sku discontinuation.

  • Tailor lineup/business mix to differentiate across channels (e.g., FSS, partner stores)

Pricing/COG

  • Develop annual competitive pricing review and propose 3 year pricing initiatives; achieve consensus with Global Marketing, NOAM Sales and Finance

  • Oversees pricing process across categories, providing input to Global marketing in defining the guidelines for the US as a market of reference, and ensuring US execution is aligned with global guidance.

  • Provide Sales Planning, Finance, Creative, Merchandising and all other applicable teams with up to date accurate pricing information.

  • Provide Canada with US pricing guidelines, and set parameters for local tailoring.

  • Coordinate tracking of price impact on sales performance.

  • Approve new pricing for SAP

  • Ensure NA COG management by defining appropriate pricing and category/business growths

Visual Merchandising

  • Support VM and Events with management of visualization calendar & regional collateral/displayer requests

BUDGET

  • Manage Marketing collateral budget (i.e., Displays, Testers, Lightboxes, other collateral)

  • Approve launch and permanent displayer costs with creative services

  • Provide guidance for tracking of supplies and gratis budget

  • Assist in preparation of annual budget

MARKET INTELLIGENCE/ PERFORMANCE/ COMPETITIVE TRACKING ABD REPORTING

  • Review NOAM sell-through on an ongoing basis to identify regional needs and opportunities

  • Issue monthly US NPD analysis

  • Oversees development ongoing reviews that track performance for top launches, priority product sub-categories and top line product category to be issued monthly to the affiliate and global teams; including sales performance, advertising, merchandising

  • Develops category reviews/North America market reviews which involves thorough research on North America trends, competition, consumer dynamics and requires analyses, identification of opportunities and strategic recommendations.

Qualifications

  • Undergraduate degree required. MBA/Masters a plus.

  • 10 years relevant marketing work experience

  • Strong understanding of the brand and motivation for its unique positioning, culture and consumer dynamics

  • Knowledge of North America competitive landscape as it relates to brands and products, with particular focus on makeup category

  • Thorough knowledge of market/consumer trends

  • Ability to succeed in a highly creative environment and collaborate effectively with creative, product development, global communication, sales, marketing

  • Highly detailed oriented, strong analytical skills and proactive

  • Dispose of leadership talent

  • Flexibility required to manage a constantly developing initiative

  • Strong communication and relationship management skills

  • Strong problem solving capabilities, good judgment, and ability to work independently

  • Strong MS Excel skills and solid knowledge of PowerPoint

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 183857