The Estee Lauder Companies Manager, Consumer Insights, Innovation in New York, New York

Manager, Consumer Insights, Innovation

Brand: Estée Lauder Companies Corporate Departments

Description

The Consumer Insights Manager for Innovation will be responsible to inspire and energize her/his key business partners to act upon the knowledge and insight generated their efforts to make informed business decisions, deliver against critical business objectives and drive innovation.

In particular, the Manager in the role will cover understanding of

  • Identify key (sub) category opportunities and drivers to guide brand and innovation development

  • Category specific trends spotting as well as mega-trends applications to the category

  • Determine key benefits and size of opportunities to energize the teams behind them.

The primary influence teams include Category Strategy, Product Development, R&D, Packaging and Marketing, and as such the role will work closely with them to design research and learning experiences to enable strong knowledge adoption.

The Consumer Insights Manager for Innovation will fuel opportunities for the company through the application of market and consumer understanding tools to the following streams of work:

  • Holistic Opportunity Assessment for sub-categories - Co-lead with Analytics and Corporate Strategy the recommendations to enable brands to adjust innovation plans to Win in Key sub-categories (make-up, skincare, fragrance, haircare, etc). Determine key benefits, their importance and role for key design consumers, key category drivers from a consumer and market standpoint to guide innovation development.

  • Category specific trends spotting as well as mega-trends applications to the category – nurture our streams of work with insights coming from the understanding of beauty trends that would unleash creation of new categories, new segments and better ways of serving consumers.

  • New Territory Identification – enable the identification of consumer relevant innovation territories, and exploratory that translate to consumer appeal. Contribute to their integration and adoption by Corporate Innovation and Brands Teams. Support Technical Consumer Design on specific platform programs as needed.

The key responsibilities of the Consumer Insights Manager for Innovation include:

  • Recommend, create and execute learning plans for the different business needs in a collaborative manner. This includes identifying research partners in the industry that fulfill the needs of non-standard research methodologies.

  • Manage and maximize the specific proportion of our research budget and identify potential gaps as projects arise.

  • Enable the training and education of the business teams regarding Consumer and Market Insights, both through formal/forum training as well as on-the-spot coaching.

  • While reporting to the Consumer Insights Executive Director for Innovation & R&D, is expected to display independence on the day-to-day, alignment of key stakeholders for each project and accountability for budget management choices.

Qualifications

  • Bachelor's degree required, Masters preferred

  • Minimum 5 years experience, with at least 2 of proven experience in Market Research Industry

  • 20%, to oversee research in US or international or to R&D facilities

  • Proficient in English. Other languages are welcome

  • 6 to 10 years work experience required - candidate must have at least 5 years experience in a consumer insights role.

  • Prefer consumer insights experience from a fast-paced, highly-innovative consumer business, supporting innovation, brand development and strategic work. Global experience and

  • experience in luxury, beauty, fashion desirable.

  • Flexibility, strong work ethic, quick learner, excellent oral and written communication, strategic thinker, excellent excel, powerpoint, word, etc . Handle a heavy workload with competing priorities

  • Proven experience in applying Market Research methodologies for Innovation and Category Strategy.

  • Proven analytical capabilities beyond problem solving.

  • Must be equally capable of executing both quantitative and qualitative projects. Comfortable utilizing and analyzing various business intelligence sources outside consumer related insights (syndicated data, market level data, social media/digital analytics, retailer customer data, and consumer trends).

  • Strong ability to turn insights into action through knowledge generation and activation (not just data collection)

  • Ability to connect the dots and identify trends, present them in an engaging way and drive action from the working teams.

  • Solid business acumen that would enable turning insights into actionable recommendations.

  • The role would require frequent commuting between New York City, Melville Technical Center and CIC (Markhan, Canada), where the R&D and PD Teams reside.

  • Ideation/moderation experience a big plus.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 181834