The Estee Lauder Companies Manager- Global Ecommerce, Lab Series in New York, New York
Manager- Global Ecommerce, Lab Series
Brand: Lab Series Skincare for Men
Responsible for Global e/m-commerce program management and development of NA brand site and International sites. Create and execute performance-driven online marketing programs to drive traffic and generate sales for Labseries.com NA site and create awareness for the LAB SERIES brand. Manage and execute e/m-commerce aspects of new product launches, new marketing and promotional initiatives and track ongoing success of the e/m-commerce platforms. Manage email campaigns, affiliate/search/display marketing and analyzing the success of programs. This role will work across various teams (offline marketing and sales teams plus Global Marketing) and will manager an Ecommerce Coordinator that will assist with creating a branded online experience that is not only representative of the customer’s offline experience, but takes that engagement to the next level by understanding the needs and expectation of the online, multi-channel and offline consumer. Interface with the product-related teams to understand upcoming product innovations and services so that they may be thoughtfully integrated into the online launch process as they are unveiled into the marketplace. Ability to work with Digital Marketing programs for successful integration and program development to be coordinated into the site for deeper consumer engagement.
NA E/M-commerce Management:
Manage execution of online marketing plans and content refreshes for branded websites
Work with internal groups (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all online assets for the site and all performance marketing/email executions.
Monitor A&P activities and process any invoices in regards to A&P.
Assist with analytics by creating tracked links for in depth reporting of consumer behavior for onsite, email newsletters and partner promotions. Assist in the overall analysis and documentation of campaigns/promotions.
Seek out and initiate new incentives to accrue online sales via e/m-commerce module redesigns or updates.
Data collection for daily/weekly/monthly reporting on sales, traffic and customer behavior. Compile reports with key learnings and a summary of recommendations. The reports would be shared, distributed and reviewed by the supervisors.
With support of Coordinator, conduct final user testing and quality assurance processes on all new pages, applications, emails, offer codes and new products to ensure accuracy, browser compatibility and high quality user experience.
Provide direction to Coordinator to ensure timely provide assets to internal/external partners i.e. international & vendors.
Collaborate and provide assistance for all digital marketing initiatives that are dependent or tied to e-/m-commerce sales.
Email & Performance Marketing
Oversee Performance Marketing (Natural and Paid Search, Display, Affiliate, Email) campaigns, monitoring weekly performance and work to optimize the site.
Partner with vendors to communicate promotional calendar & updates as well as provide creative assets
Manage the email production process, including the development of all assets and links; ensure Coordinator is distributing all necessary information to email provider and testing/approving emails for launch.
Partner with creative to produce all assets and distribute to appropriate vendors
Marketing & Promotions
Assist Director in the development and implementation of the seasonal online marketing and promotions calendars to marry the offline marketing initiatives. Create online only content, promotions and events throughout the seasons which enable a best of breed experience for the consumer while meeting/exceeding the weekly sales plan.
Work closely with Marketing, Public Relations, Special Events and North America Sales to optimize offline advertising and partner relationships in order to drive online awareness and increase opt-ins and revenue.
Coordinate the development and implementation of landing page environments, track revenue and report results in order to maximize the efforts put towards such initiatives. Work with Global Online Marketing to develop this content for global usage in Lab Series affiliate markets.
Partner with Online Inventory Planning and Director of Ecommerce to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches.
New Product Tracking and Database Maintenance:
Track new product information from forecast to ship and notify team of changes that affect email/content/merchandising strategy. Update documents (i.e.promo/content calendars) with replacement recommendations based on brand priorities, past site promotions and online visitor traffic and performance.
Monitor inventory of incoming new products and ensure that forecasted quantities of saleable and sample products are received.
Manage sample inventory/allocation as well as ensure images are available for samples. If images do not exist for samples, work with Global creative to have one created.
Ensure collection of assets and new product information for all sections of the sites from internal brand sources. Confirm accuracy of prices, weight claims, names, works well with, etc. before products are set live.
Database Marketing & Customer Analytics
Manage growth and maintenance of consumer database. Meet monthly new opt-in subscriber goals. Develop programs to convert non-email subscribers to opt-ins.
Work with email provider to take advantage of available technology to automate manual processes and improve communications relevancy by developing behavioral and remarketing campaigns.
Partner with Marketing & Creative to develop email cascades for Welcome series and New Buyer Series.
Liaise with regional on-line groups to keep brand consistency on Ecommerce/Core sites to manage efficiencies and share best practices
Prepare monthly Ecommerce International Status Reports from information provided by the regions to present to Global team. Collect comments and provide feedback to the regions.
Partner with Global Marketing, Creative, Digital & online teams to create and distribute all digital assets for new launches & programs. Post all digital assets on shared library for easy access & assets retrieval.
Partner with Global team to provide assets for Tmall when needed
Communicate with regional teams in APAC & UK to ensure Global strategies, assets and best practices are made available and utilized.
5 years experience with at least 3 years related web marketing/ecommerce business experience.
Detail-oriented, ability to multi-task; Ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment; Strong organizational skills; Proactive problem solving abilities.
Experience developing integrated online marketing, promotional and branding campaigns
Prior experience with budgeting, ROI analysis and campaigns optimizations.
Strong analytical skills and pro-active problem solving abilities.
Excellent vendor management skills.
Excellent verbal and written communication skills.
Must be a brand advocate and team player. Positive, committed attitude.
Highly proficient in MS Office (Outlook, Excel, PowerPoint).
Aptitude for working with Internet tools (i.e. web-based reports, analytics packages, and various multimedia technologies).
Thorough understanding of website metrics, data analysis, and reporting tools
Experience managing a coordinator is preferred
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 182810