The Estee Lauder Companies Manager, North America Trade Marketing, Specialty-Multi, MAC in New York, New York
Manager, North America Trade Marketing, Specialty-Multi, MAC
MAC is looking for a passionate NOAM Marketing Manager to support the Marketing Director in the creation, coordination and execution of marketing programs driving growth within Specialty-Multi. Primary responsibilities include but are not limited to execution of omni-channel marketing programs, visual merchandising updates, sampling/CRM programs, digital and print advertising, field communication and project management - including the ability to successfully create and communicate timelines to ensure timely completion of all projects. The ideal candidate is a highly adaptable, results driven individual that thrives in fast-paced, rapidly changing environments, who is focused on defining & solving the customers’ needs in creative, innovative ways.
Partner with the Marketing Director to conceptualize and execute 360-degree marketing campaigns tailored to the needs of the Specialty Multi channel.
Manage robust seasonal programs that support new launches, core business categories, retailer exclusives and makeup service to drive the account to its sell thru and sales goal targets.
Plan and execute account specific promotions, sampling programs, CRM tactics and in store events to maximize exposure and drive the business.
Drive an omni-channel experience with consistent marketing messaging both on and offline.
Collaborate with internal and external e-commerce teams to develop the strategy for outsized ecommerce growth.
Develop collaborative, effective relationships with retail partners and cross-functional teams.
Analyze program performance to deliver both quantitative and qualitative feedback to measure ROI for future enhancements.
Exhibit strong understanding of the customer, his/her beauty needs and how MAC has the perfect solution plus so much more.
Exude the MAC DNA through all marketing touch points.
Manage and publish the Specialty-Multi brand plan communications to the field.
Project manage all marketing programs while collaborating and communicating effectively cross-functionally to ensure excellence in execution.
Partner with the Director to create the overall Specialty-Multi merchandising strategy with the goal of maximizing sales while enhancing the customer’s in store experience through unique and innovative visual merchandising.
Responsible for merchandising updates including but not limited to calendarization, creative requests submission, kick off/status meetings with both Global NOAM Visual Merchandising, routing for feedback/approval and providing final sign off.
Manage the Specialty-Multi lineup and perform regular analysis of in store sku performance and provide suggestions for lineup optimization.
Submit, manage and track all creative and merchandising requests to ensure timely development of all merchandising updates and collateral materials.
Bachelor’s degree in Business, Marketing or related field is required.
5 years of marketing experience in cosmetics/beauty industry.
Experience working with Ulta or Sephora strongly preferred.
A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
A strong sense of urgency, while responding to fast paced, ever-changing environment.
Exceptional oral, written, communication and presentation skills.
Ability to manage details and multi-task projects.
Knowledge of the competitive marketplace including the online space.
Ability to balance creativity with analytics in approaching projects.
Ability to work independently and utilize sound judgment.
Critical expertise required in MS Word, Excel, PowerPoint and Outlook. Adobe Creative Suite a plus.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 184428