The Estee Lauder Companies Senior Vice President, Global Consumer and Product Marketing - Tom Ford Beauty in New York, New York

Senior Vice President, Global Consumer and Product Marketing - Tom Ford Beauty

Brand: Tom Ford Beauty

Description

PRINCIPAL OBJECTIVES

  • Shape and uphold global brand equity and strategy in partnership with Creative, Product Development, and regional leadership to be aligned with Licensor vision. This person would be the “right hand” to the Brand President.

  • Lead best in class brand innovation, strategy & business development in partnership with Finance and Regions to meet ELC goals and financial targets.

  • Ensure excellence in execution of marketing strategy, new launch timetables and key deliverables.

  • Oversee close cross-functional collaboration between internal stakeholders and TFI Chief Marketing Officer.

  • Excellent Leader and ability to Inspire the team

ACCOUNTABILITIES

INNOVATION STRATEGY

  • Steward of the innovation ecosystem to win the heart of the consumer.

  • Lead with a strong focus on influencers, competitive market, consumers and technology to improve brand equity, creativity and commercialization to continue growth in the luxury space.

  • Oversee and align on global annual business plan to improve market share and profitability.

FINANCIAL MARKETING

  • Responsible for brand performance, including achievement of strategic goals and financial targets.

  • Responsible for financial category mix management, need gap analysis.

  • Oversee budget development/monitoring; budget guidelines. Guide regionals in developing budgets.

  • Direct cost of goods management; value analysis; implementation of feasibility approval process.

  • Develop global pricing strategy and communicate global three year pricing architecture to regions.

  • Lead SKU management strategy, execution and communication.

CONSUMER INSIGHTS / MARKET ANALYTICS

  • Direct global market research and social insights to uncover trends, awareness and opportunities.

  • Oversee development of sub-category reviews. Analyze new launch and basic business performance. Monitor competitive activity.

CONSUMER MARKETING

  • Oversee global, multi-channel consumer marketing strategy.

  • Maximize each step in the consumer journey with high- touch, integrated approach.

  • Lead cross-functional task force to facilitate 360 support plans.

  • Oversee facilitation of Global Communications cross functional alignment of all consumer facing activities, specifically influencers and earned media/events

  • Lead development and execution of advertising and digital marketing plan to build awareness.

  • Cultivate loyalty with CRM/lifecycle programs.

  • Accelerate global expansion of e-commerce in collaboration with TFI and retail partners.

  • Support leveraging of events and social media to stimulate consumer engagement and advocacy.

  • Supervise communication to internal constituencies to ensure executional excellence.

  • Oversee Global Education and support the facilitation movement of digital capabilities to deliver education material by utilizing a new mobile platform; Ensure content creation focus’ on brand storytelling

PRODUCT MARKETING & PRODUCT DEVELOPMENT

  • Oversee 3-year innovation pipeline with Product Development and Creative. Align with Licensor vision.

  • Oversee and align on global annual business plan to improve market share and profitability.

  • Oversee development of category strategy in collaboration with Product Development and Creative (position, pricing, distribution, merchandising.)

  • Identifies new products concepts, category and franchising opportunities.

  • Lead development of marketing calendar. Ensure programs meet global/regional shipment/retail targets.

  • Oversee new product launch strategies (positioning, pricing, distribution, region).

  • Shape the development and strategy for forecast offerings and bulletins detailing new program introduction and execution. Liaise with Global Demand Planning.

  • Oversee and develop 360 execution strategy with cross functional groups (including Consumer Marketing, Product Marketing, Creative, Merchandising, PR, Education and Special Events).

  • Oversee program implementation with cross-functional partner groups to bring new programs to market.

  • Ensure functional alignment and adherence to timetable events.

REGIONAL MARKETING

  • To align on all aspects of innovation, strategy and it’s deployment within the Regions to ensure programs are implemented according to brand strategy and to ensure local/cultural relevance.

  • Partner with regional marketing leaders. Support guidelines for development of regional marketing programs.

GLOBAL COMMUNICATIONS

TEAM DEVELOPMENT

  • Lead team of 3 – 4 direct reports; appx. 25 total team members.

  • Responsible for mentoring, recruiting, talent development, evaluation and career planning.

  • Role model desired mindsets and behaviors in the brand.

  • Member of the Tom Ford Leadership Team Alignment Committee (TFLTA)

Qualifications

  • Understanding and appreciation that Licensor (Tom Ford) is the brand voice and creator.

  • Creativity in expressing and executing Licensor’s vision in all marketing related elements.

  • Undergraduate degree. MBA strongly preferred.

  • 18 years of work experience in fragrance and cosmetics marketing.

  • Global product and consumer marketing experience required.

  • Knowledge of luxury segment and consumer mindset in fashion and/or beauty.

  • Knowledge of product development, supply chain, packaging, advertising, and sales.

  • Strong leadership, influence, organizational and project management skills.

  • Excellent written, verbal and presentation communication skills.

  • Exceptional ability to motivate and develop top talent.

  • Global travel required.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184077