The Estee Lauder Companies Assistant Manager, Global Marketing – Promotional Marketing, Bobbi Brown in New York
Assistant Manager, Global Marketing – Promotional Marketing, Bobbi Brown
Brand: Bobbi Brown
To develop, direct and execute all global marketing plans for Bobbi Brown Promotional Marketing - Holiday, Seasonal Recruitment and Loyalty Sets, Regional Exclusive programming (Sephora, Nordstrom and Travel Retail) and Collateral needs for the brand. Act as primary lead for all aspects of 360 program development, from concept to final program delivery. Partner closely with cross-functional teams to drive programs to completion, on time and on budget. Passionate interest in Beauty trends (as specific to Specialty-Multi and Holiday) to assist in successful programming.
- In partnership with the Director Promotional Marketing, propose and help develop concepts for Holiday, Seasonal Recruitment and Loyalty Sets, Regional Exclusive programming and seasonal collateral.
o Screen ideas, prepare and present documents related to the launch planning process, including concept and program briefs, cost objectives, and side-by-side calendars developed in conjunction with Forecasting, to gain final brand management approval on new product and project performance.
o Apply knowledge of key market trends, provide recco’s on how those can be applied to mix development
o Work with International Marketing and Regional contacts to ensure product mixes are optimized to meet the needs of all regions and distribution channels.
- Develop and maintain strong working relationships with internal cross-functional teams and support groups as a collaborative and flexible team player.
o Work closely with, and serve as daily contact for, all cross-functional groups, including PD, Package Design, GBSC and Creative to ideate program details, and ensure the timely development of all calendarized programs.
o Primary lead for all recurring meetings with Marketing, Product Development, Package Development, Package Design, and GBSC to track status of all open programs.
o Lead the collaboration between Strategic Finance, Packaging and Product Development during program development to preserve and improve Cost of Goods for all programs.
- Own responsibility for the timely issuance of required execution elements:
o Prepare and manage all necessary paperwork: PPD Notes, Packaging Briefs, Program Briefs, Cost Objectives, DTOs, Bulletins, Forecasts, 1/3 Star 360 Asset Creation (Creative Briefs, Asset Checklist, Go To Market Decks), CPMS and copy requests.
o Serve as a liaison between Packaging, Product Development and Creative to ensure the timely delivery of product and supporting materials for seasonal photo shoots. Maintain product closet and program materials including presentation trays.
Provide input and help create presentations for retailers, internal and regional sales meetings (e.g. Global and Regional Roundtables), assist in assembling materials as needed
Monitor the performance of key programs (i.e. Holiday)
o Lead and conduct post-mortem and competitive analysis on relevant categories, noting industry trends, Bobbi Brown performance vs. competition, and product opportunities.
o Work closely with regional managers to solicit feedback on past performance of programs, and synthesize data to positively impact development of future programs.
Ad Hoc Marketing department responsibilities (e.g. Monthly Marketing Calendar)
Lead by example to create an environment that is encouraging, respectful, and builds team cooperation.
4 years of related Marketing experience. Full-time or internship experience within the beauty, CPG or retail industries strongly preferred; a demonstrable interest in the beauty industry. Strong interest in trend driven promotional programming a must
Proficiency in industry competitive databases, including NPD Decision Key, Beaute and Euromonitor strongly preferred
Proficiency in ELC systems, including IMW/GMW, CPMS, Brand Innovation Portal, TeamCenter, Global Pricing System and Anaqua preferred
Proficiency in Microsoft Excel and Powerpoint
Proactive, self -starter with exceptional organizational skills, strong project management and ability to follow-through on small details
Balance between analytical and creative thinking
Ability to build, foster, and nurture strong relationships and gain the respect of members of the cross-functional teams
Ability to thrive in a fast paced environment where flexibility is a key component
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number: 191176